Creative Strategist

About the role

AtlasBrands is looking for a high-ownership Creative Strategist to own creative strategy for paid social campaigns across Meta, TikTok, and YouTube. Operating as an autonomous strategist within our performance pods, you will turn data and consumer insights into high-converting ad concepts, scripts, and briefs to fuel our rapid scaling engine.

Responsibilities

• Creative Strategy & Concepting: Develop data-backed creative strategies, hypotheses, and ad concepts tailored for paid social channels.
• Research & Positioning: Conduct deep consumer, product, and competitor research to identify untapped positioning angles, customer pain points, and hooks.
• Briefing & Scriptwriting: Write clear, production-ready creative briefs, scripts, hooks, and ad copy optimized for direct-response performance.
• Post-Production Direction: Partner closely with Video Editors to guide execution, review creative outputs, and provide precise, actionable feedback.
• Data Synthesis & Iteration: Analyze campaign performance data to identify winning concepts, dissect fatigue, and rapidly launch iteration cycles.
• Creative Testing Ownership: Track, synthesize, and communicate key learnings from creative tests to establish repeatable playbooks across our portfolio.

Requirements

• Proven Experience: 4–6+ years of hands-on experience in creative strategy, paid social, or performance marketing within DTC/e-commerce.
• Ecosystem Mastery: Deep understanding of Meta, TikTok, and YouTube ad platforms, placements, and creative best practices.
• Data-to-Creative Translation: Exceptional ability to interpret performance metrics (CTR, CPA, ROAS, hold rate) and translate raw data into direct creative direction.
• Communication & Precision: Excellent written and verbal English skills with a strong command of script structure, psychological triggers, and hooks.
• High Ownership Mindset: Thrives in a fast-paced environment with high autonomy, executing rapidly without needing micro-management.

Qualifications

• Experience managing UGC-style or creator-led ad workflows.
• Specialized experience in high-risk or health/supplement verticals.

Schedule

• Full-time role.
• Async-first, global remote-first team setup requiring core daily overlap with US EST business hours for team syncs and cross-functional alignment.

Compensation

Competitive monthly retainer + performance bonus, scaled based on experience and scaling track record.