Creative Strategist

About the Role

We're building a portfolio of high-velocity DTC brands that are rewriting what fast growth looks like. In just 5 months, we've scaled from zero to $3M MRR, and we're preparing to hit $100M by the end of 2026. The pace is intense, the expectations are high, and the opportunity is massive. We currently run 2 brands and are adding 8 more within the next 2 months—you'll be a core part of scaling and building that portfolio, not just one SKU.

This is not a traditional Creative Strategist role. You won't be writing scripts for an already scaling brand—you'll be scaling offers from near scratch to five figures a day in ad spend, fast. You'll have full autonomy, own entire brands and SKUs on Meta, and be compensated with performance bonuses directly tied to the scale you help us hit. You will learn directly from a team that has personally managed $30M+ in ad spend, covering the real, unfiltered aspects of finding and validating winning products, building go-to-market strategies from zero, and spotting winning angles before anyone else.

Remote applicants from any location are welcome. Both full-time and part-time positions are available.

Responsibilities

• Own the creative growth of two or more offers—from offer validation to scale—treating each like your own front-end P&L.
• Write 5-6 new video ad scripts per day, consistently, across multiple personas and formats (VSL, Claymotion, BOFs, statics). Assist in creating static ads as well.
• Analyze ad account data daily to identify what's working, what's declining, and where the next winner will come from.
• Read Meta ad account data daily (hook rate, thumbnail ratio, CPP, CPM, CTR) and translate it into creative and scaling decisions.
• Generate new angles, markets, and visual formats weekly, backed by research and data—not guesswork.
• Contribute ideas to improve landing pages, funnels, and internal creative systems.
• Communicate proactively across Slack/async tools to keep testing pipelines and production moving.
• Collaborate across teams to refine and scale high-performing video ad concepts as we onboard new brands into the portfolio.

Requirements

• 3+ years of experience in direct response copywriting/creative strategy or similar roles.
• Proficient in creative ops tools: Motion, Atria, Ad Spy, Triple Whale, etc.
• Proven track record writing high-converting direct-response video ad scripts.
• Able to read and interpret Meta ad account data (hook rate, thumbnail ratio, CPP, CPM, CTR) and use it to make creative decisions.
• Experience managing video editing teams and providing actionable feedback to improve output. Experience with Asana-based systems is a plus.
• Able to sustain high creative output—5-6 scripts per day is the target, with a history of operating at that velocity and maintaining high hit-ratios.
• Proficient in using AI to accelerate scripting, ideation, and research workflows (Claude, ChatGPT, Reddit research, etc.).
• High sense of ownership—you identify gaps and fill them without waiting for direction.

Benefits

• The best DTC learning environment: Learn how to build and scale brands from scratch.
• Real Ownership: You won’t just execute—you’ll own brands and SKUs like they’re yours.
• Performance-Based Compensation: Your earnings are directly tied to business performance, with significant uncapped upside.
• Direct Mentorship: Learn firsthand from operators who’ve managed $30M+ in ad spend—the things you can’t learn from a course.
• Massive Impact: Your work will immediately influence how far and how fast we scale, across a growing portfolio of brands.
• High-Performance Culture: Work alongside people who move fast, reject mediocrity, and care about doing things right.