Creative Specialist | University of Nebraska

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide hosts 20,000 events and entertains 165 million guests each year, powered by expertise in feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.

About the Project

Nebraska Athletics is embarking on one of college sports' most ambitious modernization initiatives—a $600 million renovation of the iconic Memorial Stadium in Lincoln, Nebraska. This multi-generational transformation will redefine the fan experience for one of college football's most passionate fanbases while establishing new revenue benchmarks for collegiate venues. Legends Global has been selected as the strategic partner to maximize this historic investment.

About the Role

The Creative Specialist will be an integral member of the team and the key driver for managing, designing, and delivering effective, on-brand, and on-strategy creative for multi-channel marketing campaigns. You will execute aspirational and compelling graphics that elevate the University of Nebraska Athletics’ brand story, support revenue goals, and inspire fans and alumni to engage, purchase, and donate. This role requires a self-starter who can work effectively with minimal supervision while managing multiple priorities and balancing strategic problem-solving with creative thinking. The position reports directly to the Director of Marketing, who leads initiatives driving premium seating sales, season ticket revenue, and donor engagement.

Responsibilities

• Concept and design a wide variety of graphics for Nebraska Athletics’ digital marketing channels, constantly innovating and brainstorming new ways to push the brand.
• Produce high-impact graphics, digital ads, email assets, landing page visuals, and sales collateral aligned with revenue goals.
• Partner with marketing and sales leadership to ensure creative supports ticketing, premium seating, and donation revenue initiatives.
• Create creative assets used by sales teams, including presentations, premium seating materials, and campaign collateral to convert prospects into buyers.
• Ensure creative aligns with campaign timelines and sales milestones tied to the Memorial Stadium renovation and premium inventory launch.
• Translate the Nebraska Athletics brand story and Memorial Stadium transformation vision into compelling visual narratives that inspire fan engagement and purchases.
• Actively research Nebraska fan aesthetics, current trends, cultural touchpoints, brand competitors, and digital platform utilization.
• Analyze industry trends and push the digital experience for Nebraska Athletics with innovative solutions.
• Collaborate with other areas within Nebraska Athletics to seek out compelling stories and content to share with fans and alumni.
• Manage multiple projects simultaneously from origin to execution, ensuring deadlines are met despite changing priorities.
• Maintain brand authenticity across all creative assets.
• Communicate openly and frequently with the Director of Marketing on projects and concepts.

Requirements

• Bachelor’s Degree with major coursework in Digital Art & Animation, Graphic Design, Visual Arts, Multimedia Design, or a closely related field.
• 1 to 3 years of demonstrated experience in graphic design.
• Highly proficient in Adobe Creative Suite on Mac, specifically Photoshop, Illustrator, and InDesign; experience with After Effects and Adobe Premiere is a plus.
• Advanced knowledge of digital best practices, layout design, and typography.
• Desire to think “outside the box” and generate innovative content that dynamically tells the story of Nebraska Athletics.
• Detail-oriented and highly organized.
• Advanced understanding of digital formats across screen sizes and devices.
• Excellent interpersonal, verbal, and written communication skills; ability to communicate effectively at all levels both internally and externally.
• Ability to handle multiple design projects in a fast-paced weekly workflow.

Why Join This Project

This isn't just another venue project—it's a chance to shape the future of one of college sports' most passionate fan experiences. You'll be part of a transformational moment for Nebraska Athletics, working alongside industry-leading professionals at Legends Global to redefine what's possible in collegiate premium hospitality. This role offers the unique opportunity to build something extraordinary from the ground up while serving one of the most dedicated fanbases in all of sports.

Benefits

• Medical, dental, and vision insurance
• Life and disability insurance
• Paid vacation
• 401k plan

Schedule

Location: On-site

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.