CREATIVE SERVICES PRODUCER - WECT

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WECT

For more than 70 years, WECT has been Where News Comes First in Southeastern North Carolina, and we're just getting started. As the dominant station in the Wilmington market, WECT serves one of the fastest-growing regions on the East Coast. Our coverage area spans New Hanover, Brunswick, Columbus, Pender, and Bladen counties, a stunning coastal stretch along the Cape Fear Region where breaking news, community storytelling, and investigative journalism matter every single day. We reach our audience wherever they are on-air, online, through our top-rated News & Weather apps, and across leading streaming platforms, making WECT the most accessible and most-watched local news source in the market.

Job Summary/Description

• Produce end-to-end creative: develop concepts, write scripts, shoot video, edit, and deliver finished spots and promos.
• Create multi-platform campaigns for station image, special projects, news promotion, and marketing initiatives.
• Partner with Sales to create effective, client-focused commercial creative from brainstorm to final approval.
• Collaborate across teams (news, digital, sales, production) to keep projects on track and aligned with priorities.
• Manage multiple deadlines with strong organization, clear communication, and attention to detail.
• Maintain brand consistency across all deliverables while keeping the work fresh and audience-first.
• Stay current on video trends, editing techniques, platform best practices, and creative storytelling.

Qualifications/Requirements

• 2+ years of hands-on video production experience (commercial, promo, marketing, film or newsroom production).
• Strong editing skills and storytelling instincts.
• Experience shooting with professional cameras and capturing quality audio.
• Ability to write clear, persuasive scripts (and take feedback well).
• Proven ability to juggle multiple projects and deadlines.
• Solid communication skills and a collaborative, solutions-first mindset.

Preferred

• Experience creating content for social, digital, and streaming platforms.
• Motion graphics experience (After Effects or similar).
• Understanding of marketing strategy, branding, and campaign performance.
• Familiarity with broadcast workflows, traffic/delivery specs, and media formats.