Creative Services Lead

Design

• Critique and provide direction to internal copywriters, photographers and graphic designers in the design of original, artistic and campaign-based content for use across physical and digital media
• Follow established guidelines to ensure visual continuity of brand assets across platforms
• Create fresh and innovative content that enhances the stand-out product designs
• NL is known in the market for
• Work with Sales to design effective and visually appealing solutions for selling tools
• Avoid exceeding requested budget, timeline and design limitations
• Lead and plan on and off-site photoshoots with regard to scheduling, prop procurement, budget and design direction

Content Management

• Work alongside Legal and IT to ensure content being published is compliant
• Ensure compliant management of Personally Identifiable Information (PII) on email platforms
• Develop engaging and on-brand selling features and copy for upcoming launches with product information provided by the Product Development teams and marketing insight
• Oversee department-related project management software is utilized to track progress, milestones, and deadlines, ensuring the most up-to-date information is clearly communicated to internal stakeholders
• Anticipate and coordinate refresh and reconfigure of company websites home and product pages

Strategy & Management

• Research and report on competitor’s visual communication strategies and market trends
• Assign each task among Graphic Designers using project management software to ensure project details and timelines are met
• Establish project scope and priority of assigned tasks/projects among graphic designers
• Communicate with print vendors to deliver print-ready assets and oversee production and quality of print materials
• Manage the organization and fulfillment of photography requests for the Sample image database, ARC and D365
• Train team members on proper digital content access, organization and usage
• Grow a team of creatives and perpetuate an environment of artistic growth within a collaborative environment

Qualifications

• BA/BFA or equivalent experience required; 5+ Years Experience in Art Direction, Graphic Design or related field
• Management experience a plus
• Excellent computer skills using email, Microsoft Office, project management software and virtual communication platforms
• Proficiency using a DSLR camera with editing skills; Photo-staging skills required
• Visual Merchandising experience a plus
• Excellent verbal and written communication skills including grammar and proofreading
• Must have high color sensitivity
• Must be creative, detail oriented, and highly organized with a problem solver mindset
• Must be a tenacious question asker who does not wait for information
• Professional, career oriented and self-motivated
• Experience in the print production process
• Willingness to attend company functions, tradeshows and events as needed including occasional weekends & travel opportunities
• Strong portfolio demonstrating knowledge of composition, layout, typography and branding
• Must be able to lift up to 35 lbs
• Must be able to stand and remain on feet for extended periods of time during occasional photo shoots and tradeshow set-ups.