Creative Producer

About the role

This is a hybrid creative and producing role: you are the senior creative authority on the channel and the operational lead who ensures every shoot happens on time, on budget, and at the quality bar required. You'll direct on-camera talent, shape narrative architecture in pre-production, partner closely with the Lead Editor in post, and personally produce every shoot in the field.

What You'll Do

• Own end-to-end creative execution from approved concept through final cut - accountable for story quality at every stage.
• Direct on-camera talent on set, drawing out authentic performance, managing energy, and ensuring the creative intent is captured.
• Develop story architecture for each video - hook, escalation, payoff, and mid-video resets defined before shoot day.
• Collaborate with the Lead Editor on pacing, narrative structure, and retention - active presence in the edit, not a hand-off role.
• Oversee production for every shoot in partnership with the Line Producer - serve as the creative authority on set, hold the day to plan, and ensure scheduling, budgeting, location, crew, and logistics decisions support the creative vision.
• Anticipate production bottlenecks two shoots ahead and solve problems before they become emergencies.
• Pressure-test concepts before production; flag both creative and operational risk early, and feed learnings back into the ideation process.
• Maintain and evolve the channel's creative voice, and establish an editorial standard that the Lead Editor and future hires can execute against consistently.

What You'll Bring

• 6–10+ years directing or producing YouTube or relevant unscripted and/or lifestyle content, with a body of high-retention, high-quality long-form work.
• Demonstrated experience directing non-scripted talent and finding the story in real people and real moments.
• Expert narrative instincts - you can diagnose where a video loses its audience and prescribe the fix.
• Prominent experience producing on-location shoots with lean crews in fast-moving environments.
• Exceptional organizational precision - nothing falls through the cracks, and shoot day problems get solved, not escalated.
• Deep collaborative fluency with editors - you work with them, not above them.
• A clear, specific, and actionable communication style - your notes move people forward.
• Ability to think both creatively and analytically, understanding pacing alongside the data that reinforces good instinct.
• Calm and decisive under pressure - you protect the creative team from operational friction.
• Existing relationships with production crew or vendors in the Southeast US (preferred).
• Familiarity with AI-assisted ideation workflows (preferred).
• Ability to work onsite in Greenville, NC (relo support provided).