Creative Marketing VA (Design-Led)

Core Responsibilities

• High-End Asset Creation: Design professional marketing collateral, social media tiles, and PDFs using Canva and/or Adobe Suite.
• Social Media Management: Execute the daily posting, scheduling, and community engagement (DMs/Comments) across our core channels.
• Short-Form Video: Edit engaging Reels/TikToks with a focus on pacing, captions, and trending audio that fits our brand aesthetic.
• Marketing Implementation: Assist in building email layouts and basic campaign assets that actually convert.

Technical Skills & Mindset

• Tools: Mastery of Canva Pro is essential. Experience with CapCut (or similar) for video.
• Marketing Logic: Basic understanding of social media algorithms and digital marketing flow.
• The “Adaptability” Factor: You are a fast learner who proactively suggests better ways to present our brand, rather than just waiting for instructions.

Non-Negotiable Qualifications

• A Designer’s Eye: You must have a formal qualification in Design (Degree/Diploma) and a portfolio that proves you understand typography, whitespace, and composition.
• Brand Custodian: You treat brand guidelines as “the bible.” You ensure every hex code, font, and logo placement is pixel-perfect and consistent.
• Platform-Native Creator: You don’t just “post”; you design for the placement. You know how a LinkedIn carousel differs from a high-energy Instagram Reel.