Creative Marketing Manager

Campaign Briefing & Launch Strategy

Lead the development of creative briefs for new sales initiatives, product launches, relaunches, and promotional moments.
Translate business goals, performance insights, and funnel strategy into clear creative direction, messaging frameworks, and priorities.
Ensure briefs clearly define target audiences, key angles, deliverables, and testing considerations to support efficient execution.

Creative Strategy & Performance

Develop high-performing creative angles, hooks, messaging frameworks, and testing roadmaps for paid media campaigns.
Translate paid media performance data into actionable creative insights and iterations.
Oversee creative testing and asset optimization to improve specific KPI’s

Paid Media Creative Support

Partner closely with paid media teams and agencies to align creative strategy with media goals.
Support multi-seven-figure monthly ad spend through performance-driven creative direction.
Identify winning creative concepts and scale them across platforms and formats.

Creative Quality Control & Distribution

Review and evaluate all incoming creative from the internal creative team to ensure alignment with brand standards, campaign objectives, and performance goals.
Provide strategic feedback and refinement direction to optimize creative for paid media performance before external distribution.
Curate and funnel approved creative to paid media agencies, clearly communicating usage guidelines, funnel placement, and testing priorities.

Data, Reporting & Optimization

Own creative performance reporting across paid media, providing clear insights on what’s working, what’s not, and why, with recommendations tied directly to revenue impact.
Analyze performance trends across creatives, formats, and funnels to inform testing roadmaps, creative pivots, and scaling decisions.
Communicate concise, actionable performance recaps to internal stakeholders and external partners, translating data into clear next steps.

Benefits

• Medical Health coverage, including dental and vision insurance
• Life insurance, 401K, PTO
• Employee discount on our products and services
• Fun and exciting company events

Schedule

Monday-Friday
In-Office
Wynwood, Miami

Pay

$70-$80K annually