Creative Marketing Asset Specialist

Established in 1969, Johnson County Community College (JCCC) is dedicated to transforming lives and strengthening communities through learning. Located in Overland Park, Kansas, JCCC offers smaller class sizes, competitive tuition rates, and a thriving campus culture.

About the role

The Creative Marketing Asset Specialist is responsible for the governance, organization, and lifecycle management of marketing and communication assets. Manages the storage, organization, and access to branded collateral — including images, videos, logos, icons, and content files. Ensures assets are easily discoverable, accurately tagged, consistently maintained, and efficiently used. Collaborates with department peers to streamline workflows, support automation, optimize workflows, and manage alignment across integrated platforms and systems. Performs design and production tasks such as daily quality checks, asset formatting, version control, resizing, and template creation to support efficient workflows. Supports brand consistency, asset accountability, copyright compliance, and effective use of digital asset management technologies. This position reports to the Director, Strategic Marketing Operations.

Responsibilities

• Manage the end-to-end lifecycle of marketing communication assets and brand resources, including intake, creation, metadata assignment, version control, distribution, archiving, and retirement.
• Develop, document, and maintain standards and best practices for creating, formatting, organizing, and tagging digital assets.
• Administer and maintain the digital asset management (DAM) platform, including metadata schemas, taxonomy, file naming conventions, user permissions, access controls, workflows, and folder structures.
• Develop training resources for users.
• Perform design and production tasks including asset resizing, reformatting, version updates, and template management to support brand consistency.
• Partner with team members and campus stakeholders to support project workflows and operational best practices by ensuring assets are execution-ready and compliant with brand, accessibility, and technical standards.
• Optimize asset discoverability and reuse through effective metadata management, search optimization, standardized organization, and duplication reduction.
• Create and maintain approved channel-specific asset variations, templates, and shared resources to support self-service access, improve efficiency, and encourage platform adoption.
• Discover and perform platform enhancements, integrations, and automation opportunities.
• Develop and maintain documentation for asset management standards, platform administration procedures, workflows processes, and brand usage guidelines.
• Monitor asset usage, platform adoption, search performance, and lifecycle trends; analyze data and stakeholder feedback to identify opportunities for improvement.
• Conduct regular audits to identify and address outdated, redundant, underutilized, or noncompliant assets within the digital asset library.
• Provide solutions to improve speed and consistency.
• Other duties as assigned by management.

Requirements

• Bachelor’s degree in marketing, communications, graphic design, digital media, information management, or related field plus 4 years of professional experience in management of digital assets, marketing operations, creative services, or related functions.
• OR an associate degree plus 6 years of professional experience.
• Experience administering enterprise DAM platforms, project management, workflow automation, and using Adobe Creative and Microsoft Suite applications.

Preferred Qualifications

• Experience in higher education.
• Proficiency in Adobe Creative Cloud.
• Working knowledge of accessibility standards and WCAG principles.

Pay

Starting salary range: $64,717.00 - $84,581.00, determined based on relevant years of work experience provided on application and resume.

Schedule

• Full-time, exempt position.
• Monday-Friday, 40 hours per week.
• Hybrid schedule available.

Benefits

• Health insurance with some employer-paid options.
• Employer-provided life insurance & AD&D.
• Retirement plans (403(b), 457(b), and KPERS) with an employer-paid 8% contribution into a 403(b) (no match required).
• Paid time off (vacation, sick, personal, and floating holidays).
• 14 days of paid holidays.
• Full tuition reduction for JCCC credit courses (for employee and eligible dependents).
• Tuition reimbursement/assistance for non-JCCC courses for employee.
• Free access to the campus gym for all employees and dependents.
• Discount to the Hiersteiner Child Development Center.
• Additional benefits available.