Creative Manager

Position Overview

We are seeking a highly creative, detail-oriented, and culturally plugged-in Creative Manager to lead the execution of our brand across digital, social, in-store, and franchise marketing touchpoints. This role is responsible for bringing the brand to life visually through compelling creative direction, content production, graphic design oversight, and social-first storytelling.

Key Responsibilities

• Manage day-to-day creative execution across all brand channels

• Ensure consistency of brand standards across digital, print, in-store, and social touchpoints

• Develop creative concepts and campaigns that support brand marketing initiatives, promotions, LTOs, openings, and partnerships

• Translate marketing strategies into visually compelling creative assets

• Help evolve and maintain brand guidelines and creative systems as the company scales

• Film, edit, and produce social-first video content for TikTok, Instagram Reels, YouTube Shorts, and other digital platforms

• Capture in-store content including food, lifestyle, employee culture, grand openings, and trend-based social moments

• Edit short-form videos with a strong understanding of pacing, hooks, transitions, captions, and platform best practices

• Collaborate with the social media team to create high-performing, platform-native creative assets

• Create marketing collateral including menus, signage, email graphics, digital ads, presentations, packaging, and promotional materials

• Prepare production-ready files for print, large format, signage, and vendor execution

• Partner with internal stakeholders and vendors to ensure creative quality and accuracy

• Manage creative asset organization and DAM systems

Qualifications

• 4–7+ years of experience in creative design, graphic design, brand marketing, content creation, or creative production

• Strong portfolio showcasing branding, social media content, video editing, and campaign execution

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects preferred)

• Experience filming and editing content on both professional cameras and mobile devices (iPhone/social-first production)

• Deep understanding of TikTok, Instagram, and emerging social content trends

• Strong typography, layout, and visual storytelling skills

• Ability to manage multiple projects and deadlines in a fast-paced environment

• Experience working with consumer, lifestyle, hospitality, restaurant, or retail brands preferred

• Strong communication and collaboration skills

• Highly organized with strong attention to detail

What We’re Looking For

• Able to understand culture, internet behavior, and modern brand storytelling

• A self-starter who can both think strategically and execute tactically

• A creative who can move fluidly between polished brand campaigns and scrappy social content

• Someone excited to help shape and scale a fast-growing brand

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Layne’s was established in College Station in 1994. After years of perfecting our craft, we’re ready to graduate to bigger markets and we’d love for you to come with us.

We are looking for GREAT people! Huge emphasis on great! Our team is full of positive, friendly, hard working individuals and we strive to keep it that way. It is a huge part of what makes us such a great place to work.

Our promise is like our concept, it’s simple. We only serve four main products: Soon to be Famous™ Chicken Fingers, Crinkle-Cut Fries, Secret Sauce and Texas Toast. This allows us to provide the best quality food with the most efficient service. Check out our available positions, if you’d like to join the team.