Creative Lead, X

About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most‑watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, the company operates across digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, the transformative power of digital media is leveraged to entertain, educate, and effect positive change, driven by a commitment to innovation, creativity, and philanthropy.

About the Role

The Creative Lead X will own Beast Industries’ presence on X (formerly Twitter) end‑to‑end, including the Threads presence as part of the same seat. This role reports to the Head of Social Content, with a dotted line to the Chief Communications Officer, and works alongside video, editorial, and talent teams to grow one of the most‑followed accounts on the platform and shape the brand’s real‑time voice.

Responsibilities

• Own the publishing calendar end‑to‑end: write, package, and ship daily posts, with purpose‑built rollouts for every video premiere, product drop, and announcement.
• Watch every video, select the clips built to travel on the platform, and brief editors on cutdowns and captions.
• Adapt content for Threads and its distinct audience.
• Run real‑time engagement: replies, community interaction, and jumping on the right trend moments same‑day.
• Grow reach beyond our own accounts through the platform’s wider creator and community ecosystem.
• Craft branded and partner content that performs like organic content.
• Partner closely with on‑camera talent, brand, and communications teams to keep publishing fast, on voice, and on brand.
• Coordinate with YouTube, TikTok, Instagram, and Shorts teams so major launches hit together while X keeps its own distinct voice.
• Monitor conversation and sentiment around the brand, amplifying positive momentum and flagging what needs attention.
• Track performance daily, test constantly, and translate platform data into weekly and monthly reporting that drives decisions.

Requirements

• 4–8 years running social media with X/Twitter as the primary platform, including at least 2 years as the named owner of a large account (1 M+ followers).
• Experience in a real‑time environment such as a sports league, major media/streaming brand, gaming/esports organization, top creator/entertainment company, or consumer brand known for X excellence.
• Exceptional short‑form copywriting skills with a distinctive voice; ability to show posts that traveled and the associated metrics.
• Proven ability to run live coverage under pressure (game days, premieres, launches, breaking moments) with fast approval loops.
• Clip‑native: capable of cutting short‑form video yourself or briefing editors precisely, and understanding what makes a clip travel.
• Deep understanding of how content spreads on X, including creator and community pages, and preferably existing relationships in that ecosystem.
• Strong stakeholder management: keep brand, communications, and leadership aligned while moving at platform speed.
• Fluent in platform analytics and testing; make publishing decisions based on data rather than instinct alone.
• Native-level immersion in internet culture with rapid, sound judgment.

Benefits

• Competitive salary
• Generous medical (Blue Cross Blue Shield), dental, vision, and company‑paid life insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401(k) plan with Safe Harbor company matching
• Flexible vacation policy and paid company holidays
• Company‑provided technology package
• Relocation assistance where applicable, including travel and company‑provided housing for the first 90 days