Creative Lead, Creative Works, Large Customer Sales

About the role

Buyside teams at Google are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more.

Responsibilities

• Help Google's clients develop high-performing YouTube campaigns with sufficient creative variety for each campaign leveraging YouTube's unique creative canvas, including trends, audience insights, creators, and cultural moments.
• Utilize YouTube analytics, brand lift, and third-party effectiveness platforms to uncover user behavior and insights, then translate these into creative recommendations for ads that can drive Return on Investment (ROI) for clients. Utilize insights finder, Google Trends, and proprietary US Creative Works trends and insights to connect brands to culture on YouTube, and identify creative sparks.
• Offer insights, creative ideas, and feedback on storyboards, rough cuts, and existing spots, including specific edit recommendations.
• Guide and report on testing and video experiments throughout the pre-launch, in-market, and post-campaign phases.
• Identify and execute scalable opportunities and programs, surface creative effectiveness case studies, and understand service opportunities and gaps.

Qualifications

• Minimum qualifications: Bachelor's degree or equivalent practical experience. 8 years of experience in digital media, sales, marketing, or product roles. Experience managing advertising and marketing campaigns for customers. Experience identifying and recommending solutions for customer strategy, and working with executive leadership.
• Preferred qualifications: Experience with A/B testing and other methods for measuring creative effectiveness. Experience in influencer marketing with knowledge of evolving industry trends to identify and capitalize on new creative opportunities. Experience influencing executive leadership on the value of creative effectiveness. Experience establishing and advancing goals balancing the needs of Google product areas, the business, and customers, with the ability to be a thought leader of Google products and creative landscape. Knowledge of marketing principles, creative strategy, and creative best practices. Ability to guide campaigns and inspire innovative work.

Pay

• US: $124000 - $181000 (USD) + 60% bonus target + equity + benefits