Creative Excellence & Integrated Communications Senior Manager
Sanofi · United States · 1 wk ago
RemoteRemoteWritingFull-time
About the role
The Creative Excellence & Integrated Communications manager is responsible for leading the end-to-end integration of media, PR activation, social, HCP and Influencer management, and creative execution to deliver cohesive, high-performing brand experiences. This role consolidates responsibilities across multiple disciplines into a single point of leadership, ensuring aligned strategy, streamlined execution, and stronger accountability for performance, creative quality, and ROI.
Main Responsibilities
- Lead integrated brand strategies across paid, owned, and earned channels (media, PR, social, experiential, HCP and Influencer).
- Drive creative excellence, ensuring consistent, best-in-class storytelling across all touchpoints.
- Serve as the central cross-functional leader across Brand, Media, Creative, PR, and agency partners.
- Oversee media planning and execution in partnership with Media AOR, including optimization and performance tracking.
- Direct PR and social strategies to enhance brand equity, cultural relevance, and earned impact.
- Manage and optimize agency ecosystem (media, creative, PR, social, website), including scope, performance, and budgets.
- Define KPIs and measurement frameworks tied to business outcomes, driving continuous optimization.
- Establish learning agendas and apply insights (consumer, competitive, media effectiveness) to improve ROI.
- Partner with Brand, digital commerce and sales teams to accelerate precision marketing and digital capabilities.
- Ensure alignment with global planning, buying, and reporting standards.
About You
- Bachelor’s degree from an accredited four-year college or university.
- 7 + years in integrated marketing, media, communications, or agency roles (CPG or healthcare preferred).
- Deep expertise across media, PR, social, and creative development.
- Proven ability to lead cross-functional teams and agency partners.
- Strong balance of strategic thinking and hands-on execution.
- Data-driven mindset with strong creative judgment.
- Excellent stakeholder management and influencing skills.
- Solid analytical background with knowledge of media mathematical models and formulas.
- Knowledge of media and research tools.
- Strong written, verbal presentation skills.
- Strong interpersonal and leadership skills, diplomacy, credibility, and ability to negotiate.
- Position requires extensive interaction with internal and external senior leaders.
- Demonstrated ability to lead cross-functional teams with direct authority.
- Autonomy and ability to balance long-term strategic priorities with short-term business needs.
- Creativity and problem-solving
- Flexibility to adapt to constantly changing business environment.
Why Choose Us
- Bring the miracles of science to life alongside a supportive, future-focused team.
- Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
- Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
- Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
- Help shape the future of care for chronic and complex conditions like aT1D, Type 2 diabetes, transplant, and cardiovascular disease.
- Be part of a simpler, digital- and AI-powered business that’s rethinking how we work and engage with the world.
- Drive meaningful impact at global scale: our medicines reach more than 100 million people each year.
- Contribute to innovations that improve outcomes, relieve pressure on healthcare systems, and expand access worldwide.