Senior Manager, Communications - Content Experience & Creative

About the role

The Senior Manager, Content Intelligence & Personalization Strategy sits at the intersection of storytelling, audience intelligence, and emerging content systems—helping Walmart Global Communications create richer, more compelling, and more personalized storytelling experiences across owned channels.

Responsibilities

• Collaborate across communications to translate strategic vision into creative storytelling and consumer-grade content experiences
• Partner with platform teams to plan go-to-market strategies for flagship stories and campaigns that are optimized for audience engagement
• Surface actionable insights to establish a more intelligence- and audience-driven approach to editorial planning, in close partnership with channel owners
• Leverage AI to accelerate strategic planning, research and content development to improve consistency, efficiency, and storytelling quality
• Identify opportunities to leverage AI-assisted workflows to support personalized content experiences based on audience behaviors, platform expectations and communication objectives
• Explore emerging trends in storytelling technology and AI-enabled content experiences that can modernize our storytelling

Requirements

• Narrative Strategy: Strong editorial judgment and storytelling instincts with the ability to synthesize inputs into compelling strategic narratives
• Audience Acumen: Deep understanding of audience behavior across digital ecosystems, with ability to interpret audience behaviors, trends, and performance signals into actionable storytelling insights
• Personalization Strategy: Familiarity with audience segmentation, adaptive storytelling models, modular content, and personalized content experiences
• AI Fluency: Experience using AI-assisted workflows, strategic prompting, and emerging content technologies to improve scale and storytelling quality
• Content Systems Thinking: Strong understanding of how stories travel across owned channels, audiences, and platforms over time
• Cross-Functional Influence: Comfortable working across strategy, creative, social, analytics, platform, and communications teams

Qualifications

• Bachelor’s degree in Communications, Marketing, Fine Arts, Graphic Design or related field and 3 years’ experience in creative or content experience, project management, or a related field
• OR 5 years’ experience in creative or content experience, project management, or a relevant area

Skills

• Strong editorial judgment and storytelling instincts
• Deep understanding of audience behavior
• Familiarity with audience segmentation, adaptive storytelling models, modular content, and personalized content experiences
• Experience using AI-assisted workflows
• Understanding of how stories travel across owned channels, audiences, and platforms over time
• Comfortable working across strategy, creative, social, analytics, platform, and communications teams

Benefits

• Competitive pay
• Performance-based bonus awards
• Health benefits including medical, vision and dental coverage
• Financial benefits including 401(k), stock purchase and company-paid life insurance
• Paid time off benefits including PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting
• Short-term and long-term disability, company discounts, military leave pay, adoption and surrogacy expense reimbursement, and more

Pay

The annual salary range for this position is $90,000.00 - $180,000.00

Schedule

Full-time, based on-site in Bentonville, Arkansas