Creative Director of Copy
Twin Health · United States · 1 mo ago
RemoteRemoteMarketing$190k–$205k/yrFull-time
We need to output HTML fragment with sections: headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings. Preserve all substantive info; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Include a section ONLY when posting has real, specific content for it — never emit heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless posting actually states them. Prefer a few substantive sections over many thin ones.
We need to parse the posting.
Key sections:
- About the role? The posting includes "Working here" description, "Opportunity" description. Could treat as "About the role" or "About Twin Health". The instruction says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can create sections: About the role (maybe summarizing company description and role overview). Responsibilities (list). Qualifications (list). Skills (maybe bonus skills). Benefits (list). Pay (compensation range). Schedule? Not mentioned; remote, but no schedule specifics. So we should not create Schedule section unless posting actually states it. It doesn't. So omit.
We must not create sections with filler. So we need to ensure each section has substantive content.
Let's extract content:
Company description: "Twin Health At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health. We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives."
Working here: "Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment. Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named one of Newsweek’s Top Most Loved Workplace® . With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally. Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world. Join us as we reinvent the standard of care in metabolic health."
Opportunity: "Twin is looking for a Creative Director, Copy to lead the voice behind everything Twin writes, both for members reversing and preventing disease and for the employers, health plans, and consultants who buy the platform for them. You'll report to the Sr. Director, Brand & Experience and own Twin's written voice end to end: setting the standard, building the system that lets a growing team write in it consistently, and stepping in personally on the highest-stakes copy that carries the brand at its biggest moments. This is a player-coach role, and it's a leadership role: you'll be one of two direct leads under the Sr. Director, Brand & Experience (the other leading Design), and you'll act as that leader's delegate and backup on brand voice and copy decisions. You'll directly lead a small, growing writing team (a Member writer, a B2B writer, and a flexible B2B/B2C support writer) while also being a hands-on writer yourself for Twin's most visible moments: brand manifestos, executive-level messaging, and the pieces where getting the voice right matters most."
Responsibilities: list bullet points after "Responsibilities". Let's extract each bullet:
- Own Twin's voice and tone across every audience (member, employer, health plan, broker/consultant, unions) and keep the Voice & Language Guide alive as the team and the brand evolve.
- Act as Twin's narrative through-line: the steward who catches it when a piece of content is technically on-brief but doesn't actually hold up, and who prevents narrative drift as the company and the team scale.
- Own the overarching content calendar for brand and editorial voice across all channels and audiences so there's a single point of editorial visibility across everything shipping, not just what the direct writing team produces.
- Apply a structured editorial plan to significant content before it ships: audience, goal, narrative arc (opening/middle/close), optimization approach, and key points, not just a final voice pass.
- Lead, mentor, and grow Twin's copywriters (Member and B2B), building their judgment so they can make brand-right calls independently, not just execute a brief.
- Distribute workload and priorities across the writing team as it grows, so no single writer is the bottleneck for an entire audience.
- Write and edit personally where the brand's voice is most exposed: brand manifestos, executive thought leadership, and campaign centerpieces.
- Partner with the Sr. Director, Brand & Experience and Product Marketing to translate brand strategy and positioning into copy standards the team can execute against, and serve as their delegate on voice/copy decisions when needed.
- Operate as the cross-functional owner that other teams (Product Marketing, BD/Sales, and campaign owners, including brand and social content) route content through for a final voice and coherence check, without needing direct authority over their teams to make that work.
- Review and elevate the team's work before it ships: the difference between technically on-brief and sounding like Twin.
- A shared creative remit with the design leadership counterpart (Senior Design Creative/ACD), and weigh in on the visual system, not just the words, so copy and design ship as one holistic voice, one look and feel, not two separate reviews.
- Build repeatable systems (style guides, review workflows, onboarding for new writers) so quality doesn't depend on any one person's memory.
- Other duties as assigned
Qualifications: list bullet points after "Qualifications". Let's extract:
- 7+ years in copywriting or content strategy, including experience leading or mentoring other writers — with a meaningful percentage of that in healthcare, health tech, or another complex, regulated buyer environment (benefits, fintech, etc.), where you've had to write with the support and approval of a clinical/legal review
- A portfolio that shows real range — consumer/emotional writing and B2B/executive writing
- Experience translating brand strategy and voice guidelines into a working system a team can execute against, not just a personal style.
- Comfortable as both a working writer and a people leader — this role edits and writes, it doesn't only manage.
- Strong judgment on when to hold the line on brand voice and when to flex for audience or channel.
- Experience driving alignment and quality across teams you don't directly manage — getting Product Marketing, BD, and campaign owners to route content through you without it feeling like a bottleneck.
- Experience partnering cross-functionally with Product Marketing, Design, and clinical/legal reviewers on regulated or claims-sensitive content.
- Comfortable operating as a leadership-team delegate — able to represent brand voice decisions on someone else's behalf, not just your own work.
Bonus Skills (maybe under Skills): list bullet points after "Bonus Skills". Let's extract:
- Experience building or running a formal brand voice/style guide.
- Executive ghostwriting or founder-voice experience.
- Familiarity with claims/clinical review processes in a regulated industry.
- Experience mentoring writers from junior to senior levels.
Additional info: "This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time."
Compensation and Benefits: includes compensation range and benefits list.
Compensation: "The compensation range for this position is $190,000 - $205,000 annually."
Benefits list: after "We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin A competitive compensation package in line with leading technology companiesA remote and accomplished global teamOpportunity for equity participation Unlimited vacation with manager approval16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options401k retirement savings plan"
We need to parse benefits into list items.
Let's extract benefits as separate items:
- Competitive compensation package in line with leading technology companies
- Remote and accomplished global team
- Opportunity for equity participation
- Unlimited vacation with manager approval
- 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
- 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
- 401k retirement savings plan
Also note "We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin" maybe we can include "High level of flexibility" as a benefit.
But we need to avoid duplication. We'll include as list.
Now we need to decide sections.
Potential sections:
- About the role (could combine company description + role overview). Use About the role
then
with prose.
- Responsibilities
Responsibilities
then - ...
- Qualifications Qualifications
then - ...
- Skills Skills
then - ...
(bonus skills)
- Benefits Benefits
then - ...
- Pay Pay
then with compensation range.
We must not include Schedule.
We must not repeat job title as heading.
We must not include Job ID etc.
We must remove boilerplate like "We have been made aware of fraudulent interview requests..." etc. That's scam-warning boilerplate; remove.
Also remove duplicated lines like "Salary range for US jobs US Salary Range $190,000—$205,000 USD" maybe duplicate; we can keep one.
We need to preserve all substantive info; not invent or summarize away detail. So we need to keep the exact phrasing? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." Means we should not omit details, but we can rephrase? It says do not invent or summarize away detail. Likely we should keep the content as is, but we can format into HTML. We can keep the sentences essentially same.
We need to ensure we don't leave out any bullet points.
Let's craft HTML.
We'll start with <
for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings. Preserve all substantive info; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Include a section ONLY when posting has real, specific content for it — never emit heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless posting actually states them. Prefer a few substantive sections over many thin ones. We need to parse the posting. Key sections: - About the role? The posting includes "Working here" description, "Opportunity" description. Could treat as "About the role" or "About Twin Health". The instruction says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can create sections: About the role (maybe summarizing company description and role overview). Responsibilities (list). Qualifications (list). Skills (maybe bonus skills). Benefits (list). Pay (compensation range). Schedule? Not mentioned; remote, but no schedule specifics. So we should not create Schedule section unless posting actually states it. It doesn't. So omit.
We must not create sections with filler. So we need to ensure each section has substantive content.
Let's extract content:
Company description: "Twin Health At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health. We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives."
Working here: "Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment. Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named one of Newsweek’s Top Most Loved Workplace® . With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally. Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world. Join us as we reinvent the standard of care in metabolic health."
Opportunity: "Twin is looking for a Creative Director, Copy to lead the voice behind everything Twin writes, both for members reversing and preventing disease and for the employers, health plans, and consultants who buy the platform for them. You'll report to the Sr. Director, Brand & Experience and own Twin's written voice end to end: setting the standard, building the system that lets a growing team write in it consistently, and stepping in personally on the highest-stakes copy that carries the brand at its biggest moments. This is a player-coach role, and it's a leadership role: you'll be one of two direct leads under the Sr. Director, Brand & Experience (the other leading Design), and you'll act as that leader's delegate and backup on brand voice and copy decisions. You'll directly lead a small, growing writing team (a Member writer, a B2B writer, and a flexible B2B/B2C support writer) while also being a hands-on writer yourself for Twin's most visible moments: brand manifestos, executive-level messaging, and the pieces where getting the voice right matters most."
Responsibilities: list bullet points after "Responsibilities". Let's extract each bullet:
- Own Twin's voice and tone across every audience (member, employer, health plan, broker/consultant, unions) and keep the Voice & Language Guide alive as the team and the brand evolve.
- Act as Twin's narrative through-line: the steward who catches it when a piece of content is technically on-brief but doesn't actually hold up, and who prevents narrative drift as the company and the team scale.
- Own the overarching content calendar for brand and editorial voice across all channels and audiences so there's a single point of editorial visibility across everything shipping, not just what the direct writing team produces.
- Apply a structured editorial plan to significant content before it ships: audience, goal, narrative arc (opening/middle/close), optimization approach, and key points, not just a final voice pass.
- Lead, mentor, and grow Twin's copywriters (Member and B2B), building their judgment so they can make brand-right calls independently, not just execute a brief.
- Distribute workload and priorities across the writing team as it grows, so no single writer is the bottleneck for an entire audience.
- Write and edit personally where the brand's voice is most exposed: brand manifestos, executive thought leadership, and campaign centerpieces.
- Partner with the Sr. Director, Brand & Experience and Product Marketing to translate brand strategy and positioning into copy standards the team can execute against, and serve as their delegate on voice/copy decisions when needed.
- Operate as the cross-functional owner that other teams (Product Marketing, BD/Sales, and campaign owners, including brand and social content) route content through for a final voice and coherence check, without needing direct authority over their teams to make that work.
- Review and elevate the team's work before it ships: the difference between technically on-brief and sounding like Twin.
- A shared creative remit with the design leadership counterpart (Senior Design Creative/ACD), and weigh in on the visual system, not just the words, so copy and design ship as one holistic voice, one look and feel, not two separate reviews.
- Build repeatable systems (style guides, review workflows, onboarding for new writers) so quality doesn't depend on any one person's memory.
- Other duties as assigned
Qualifications: list bullet points after "Qualifications". Let's extract:
- 7+ years in copywriting or content strategy, including experience leading or mentoring other writers — with a meaningful percentage of that in healthcare, health tech, or another complex, regulated buyer environment (benefits, fintech, etc.), where you've had to write with the support and approval of a clinical/legal review
- A portfolio that shows real range — consumer/emotional writing and B2B/executive writing
- Experience translating brand strategy and voice guidelines into a working system a team can execute against, not just a personal style.
- Comfortable as both a working writer and a people leader — this role edits and writes, it doesn't only manage.
- Strong judgment on when to hold the line on brand voice and when to flex for audience or channel.
- Experience driving alignment and quality across teams you don't directly manage — getting Product Marketing, BD, and campaign owners to route content through you without it feeling like a bottleneck.
- Experience partnering cross-functionally with Product Marketing, Design, and clinical/legal reviewers on regulated or claims-sensitive content.
- Comfortable operating as a leadership-team delegate — able to represent brand voice decisions on someone else's behalf, not just your own work.
Bonus Skills (maybe under Skills): list bullet points after "Bonus Skills". Let's extract:
- Experience building or running a formal brand voice/style guide.
- Executive ghostwriting or founder-voice experience.
- Familiarity with claims/clinical review processes in a regulated industry.
- Experience mentoring writers from junior to senior levels.
Additional info: "This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time."
Compensation and Benefits: includes compensation range and benefits list.
Compensation: "The compensation range for this position is $190,000 - $205,000 annually."
Benefits list: after "We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin A competitive compensation package in line with leading technology companiesA remote and accomplished global teamOpportunity for equity participation Unlimited vacation with manager approval16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options401k retirement savings plan"
We need to parse benefits into list items.
Let's extract benefits as separate items:
- Competitive compensation package in line with leading technology companies
- Remote and accomplished global team
- Opportunity for equity participation
- Unlimited vacation with manager approval
- 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
- 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
- 401k retirement savings plan
Also note "We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin" maybe we can include "High level of flexibility" as a benefit.
But we need to avoid duplication. We'll include as list.
Now we need to decide sections.
Potential sections:
- About the role (could combine company description + role overview). Use About the role
then
with prose. - Responsibilities
Responsibilities
then- ...
Qualifications
then- ...
Skills
then- ...
Benefits
then- ...
Pay
thenwith compensation range. We must not include Schedule. We must not repeat job title as heading. We must not include Job ID etc. We must remove boilerplate like "We have been made aware of fraudulent interview requests..." etc. That's scam-warning boilerplate; remove. Also remove duplicated lines like "Salary range for US jobs US Salary Range $190,000—$205,000 USD" maybe duplicate; we can keep one. We need to preserve all substantive info; not invent or summarize away detail. So we need to keep the exact phrasing? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." Means we should not omit details, but we can rephrase? It says do not invent or summarize away detail. Likely we should keep the content as is, but we can format into HTML. We can keep the sentences essentially same. We need to ensure we don't leave out any bullet points. Let's craft HTML. We'll start with <