Creative Director, Luxury

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

T Brand Studio is the creative center of excellence and maker studio within NYT Advertising. Inspired by the journalism and innovation of the NY Times, T Brand crafts stories that enable brands to make their mark on the world. Our skilled team of journalists, copywriters, editors, creative directors, designers, videographers, producers, program managers and developers create innovative branded advertising content and custom audio for brands that are embedded in The New York Times platform and its related media offerings.

About the role

The New York Times's T Brand Studio is looking for a Creative Director with expertise in branded content for luxury advertisers. You are an experienced CD who is inspired by culture and the world around them. We need creative visionaries who make work that people want to find, become a part of, and ultimately share. You will become the voice of the ideas you create, lead and present work both internally and externally. Mastery of the NY Times platform, journalism, and advertising products will be critical to success in this role.

All T Brand Creative Directors work cross-functionally with teams in our lifestyle brands (Cooking, Games, Wirecutter, The Athletic) and Partnerships to identify unique opportunities for advertisers. This is a senior-level, independent contributor role, not a managerial role. You will lead creative projects but will not have direct reports. You must bring a collaborative spirit to your work while providing guidance, clarity, and leadership. This is a hybrid role based in our New York City headquarters, reporting to the Director of Creative. You can typically expect to come into the office 3 days per week.

Responsibilities

• Craft creative storytelling solutions to meet luxury advertisers' KPIs.
• Facilitate and lead the development of the conceptual framework for all luxury projects.
• Decipher the creative brief to deliver elevated creative concepts that meet the goals of luxury clients.
• Partner with Sales and Strategy to navigate complex client structures, and with Program Management to build scopes of work and project plans that set the team up for success against creative deliverables.
• Mentor design team members specifically tasked with working on luxury projects to ensure the standard for excellence is consistent with luxury advertiser expectations.
• Provide clear and objective critiques of creative work.
• Present internally and externally to clients, with proven comfort interfacing with executive-level stakeholders.
• Remain current on the luxury industry, demonstrating fluency with industry trends, news, and business shifts.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Requirements

• 5-7 years of direct experience in the luxury space (brand, agency, studio, or publisher).
• 10+ years of relevant experience inside a branded content studio, media, advertising agency, or brand in-house agency environment.
• Exceptional presentation skills – a requirement for both internal and external creative presentations.
• Exceptional craft in Design or Art. Demonstrated visual taste and aesthetics.
• Experience ideating and executing in all mediums: print, digital, video, social media.
• Demonstrated experience across a wide range of marketing channels.
• Ability to decipher a creative brief and apply it to strategy, objectives, and creative deliverables.
• Proven track record for outstanding luxury concept ideation and award-winning creative.
• An established network of luxury creative collaborators; ability to make recommendations for vendor talent critical for credibility in the space.
• A track record of fostering teamwork that leads to repeated client business.
• An experienced relationship builder who can manage multiple opinions and personalities to create an atmosphere of camaraderie and collaboration.
• Strategic thinker who connects the dots in unexpected ways and champions new ideas and ways of working.

Preferred Qualifications

• Creative experience in other categories (entertainment, culture, general market, etc.).

Pay

The annual base pay range for this role is $175,000 - $195,000 USD. For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock.

Benefits

• Medical, dental, and vision benefits.
• Flexible Spending Accounts (F.S.A.s).
• A company-matching 401(k) plan.
• Paid vacation, sick days, and parental leave.
• Tuition reimbursement and professional development programs.

For roles outside of the U.S., information on benefits will be provided during the interview process.