Creative Director, Lifestyle

About Us

We are a tech-enabled growth firm at the intersection of marketing, consulting, and data intelligence, igniting revenue and brand recognition for leading and emerging companies worldwide. As a people-first firm, we value diversity in backgrounds and experiences, believing our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm globally, with a scalable brand, culture, and services.

Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results—driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.

We are hyper-focused on helping brands drive revenue growth and brand recognition, delivering irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A. Managing billions in media, our dynamic team of consultative marketers, creatives, analysts, and technologists challenges traditional planning and measurement through meticulous testing and data science across each milestone of the customer journey.

We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

About the Role

As the Creative Director, you are the leader of your pod, a hybrid of senior individual contributor, people manager, and product leader for Creative within the division. Reporting to the Managing Director, you own two things above all else: the people on your pod and the quality of the creative work that pod produces. This is a player-coach role where you lead from the front, earning the team's trust through judgment and craft, not title.

You will explain creative strategy directly to clients and step into concepting, design, or production coverage at an exemplary standard on select high-priority accounts, escalations, and pitches. You protect your pod from unreasonable client pressure while maintaining a high, non-negotiable creative bar, owning the full creative vision for your book of business from strategy through post-production. Beyond delivery, you push the creative product forward by partnering with the R&D team to pilot new tools, formats, and approaches, translating innovations into practical gains for your division. This role is on the roadmap to Managing Director, building people leadership and product judgment while staying close to the craft.

Responsibilities

• Team Leadership & Development: Maximize the Team’s Output & Trust
  • Lead and manage a pod of creative professionals (Strategists, Designers, Editors, ACDs), owning hiring, onboarding, and day-to-day leadership.
  • Build development plans, coaching cadences, and mentorship for each team member.
  • Own team retention through trust, positive sentiment, psychological safety, and clear growth paths.
  • Drive performance management using the ARC framework; deliver direct feedback and raise/promotion recommendations.
  • Oversee capacity planning and staffing alignment as client books shift.
  • Facilitate ongoing training and knowledge-sharing on industry trends and tools.
• Client & Delivery Oversight: Senior Contributor - Lead From The Front
  • Meet directly with clients to explain strategy, performance, and channel nuance.
  • Step into day-to-day execution on the channel at an exemplary standard for high-priority clients or escalations.
  • Provide executive-level oversight for pod accounts, with hands-on support for the most complex or highest-priority clients.
  • Act as primary escalation point for client concerns within Creative.
  • Strengthen retention by delivering strong creative solutions and identifying expansion opportunities.
  • Track client churn trends within the pod's book and intervene early on risk signals.
• Product Quality & Innovation: Own The Evolution of Your Service
  • Quality: Own product quality through consistent, accountable QA, ensuring no revenue-impacting errors.
  • Innovation: Lead creative product development through structured innovation, knowledge-sharing, and brainstorms; centralize learnings from betas and tests.
  • Partnership: Collaborate with the Service Lead and platform partners to stay ahead of creative trends.
  • Systems fluency: Maintain full working knowledge of the Power Circuit and nova ecosystem; adapt to evolving processes.
  • AI adoption: Employ AI technologies to enhance and optimize business processes and drive results.
• Demonstrate a genuine interest in how your service can expand and evolve, specifically for your division’s industry.
• Perform other applicable or related duties as assigned.

Requirements

• 7–8 years of digital marketing/creative experience, with 5+ years in an agency setting.
• Minimum 5 years of hands-on, expert-level experience across creative disciplines (copywriting, design, production, strategy, and/or post-production).
• 5+ years of experience managing a team, including performance management and development planning.
• A portfolio demonstrating a track record of conceptualizing, developing, and delivering creative campaigns across multiple channels at scale.
• Demonstrated judgment and credibility that has earned the trust of a team of creative specialists.
• Expert knowledge of how creative functions within the broader marketing funnel and business strategy.
• Executive-level presentation and communication skills, with the ability to advise senior client stakeholders and internal leadership.
• A visionary leader with a track record of building culture, inspiring teams, and pushing creative boundaries while delivering measurable business results.

Key Performance Indicators (KPIs)

• 96%+ Creative client retention rate
• Closed Service Expansion Retainer for Creative to support Division
• 60% ETCR8
• Average Client NPS
• Hit Division P&L Goals (revenue and EBITDA)
• +90% Team Retention
• 60% Creative Team contribution margin
• Client Book Revenue per Employee (RPE): $15,000

Most Important Things (MITs)

• Effectively manage the pod to create a positive team member experience aligned with company objectives.
• Deliver a top-tier, consistently excellent creative product for clients through the pod's work.
• Own the growth and evolution of Creative's product and craft, not just its day-to-day delivery.
• Oversee the growth and retention of both the team and its clients.

Benefits & Perks

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one-time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives