Creative Director, Copy (Pharma)
for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include sections only when posting has real specific content. We have:
- Job Overview (maybe "About the role") content: first paragraph(s) describing role. We'll put under About the role
with
. - Responsibilities: there is a "Key Responsibilities" section with many bullet-like sentences. We'll convert to
- each bullet.
- Qualifications: there is a "Qualifications" section with bullet-like sentences. We'll convert to
- .
- Benefits: there is a "Benefits" section with bullet-like sentences. We'll convert to
- .
- Pay: there is salary range info: "estimated salary range for this position is $150,000 - $175,000 USD". Also mention discretionary bonus program. So we can include Pay section with
containing that info. - Schedule: not mentioned. So omit. - Skills: maybe not separate; qualifications cover skills. We could omit Skills section if no explicit skills list. The instruction: prefer few substantive sections over many thin ones. So we can combine Qualifications and Skills? But we have Qualifications already. We'll not add Skills if no explicit list. - Also there is mention of "Advance AI within the creative practice" as part of responsibilities; we already included in responsibilities. - Also there is "Pharmaceutical experience required." under qualifications. - Also there is "Experience managing and mentoring copywriters..." etc. We need to preserve all substantive information; do not invent or summarize away detail. So we need to keep each bullet as is, not summarizing. We need to remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. The scam warning at end: "A Note To Candidates ..." that's a scam warning; we should remove that. Also the line about "This job posting is intended for direct applicants only; please, no outside recruiters." That's application instruction; remove. Also the line about "As required by law in this state, the estimated salary range..." we keep as Pay. Also the line about "At CG Life, we recognize that attracting the best talent..." that's boilerplate about benefits; maybe part of Benefits but we already have benefits list; we can keep that as part of Benefits paragraph? The instruction: preserve ALL substantive information; do not invent or summarize away detail. The benefits paragraph includes extra sentences about flexibility etc. We should keep them as part of Benefits section, maybe as
after list? But we can incorporate them into the list or as additional
. Since we need to use
- for any list of duties/requirements/benefits, and
for prose. The benefits section includes a list (Medical, Dental & Vision Insurance..., 401K plan..., Parental Leave..., Professional Development..., And more! ...) plus prose sentences after. We'll treat the list as
- items, and the prose after as
. Similarly for Qualifications: it's a list of bullet-like sentences; we can treat as
- . Responsibilities: also list. Now we need to ensure we don't repeat job title as heading. The job title is "Creative Director, Copy". Not to be used as heading. We need to output only HTML fragment. Let's extract content precisely. Job Overview paragraph(s): "CG Life is looking for a Creative Director, Copy who believes the right words can make complex ideas impossible to ignore. This creative leadership role is for someone who combines conceptual thinking with exceptional writing instincts—someone who can find the idea, shape the story and create a distinctive voice that makes brands more meaningful, memorable and human. We’re looking for a writer as much as a leader—someone with a strong point of view on ideas, language and storytelling who can set a creative vision, inspire clients and teams, and stay close enough to the work to make it better. As CG Life evolves how we work, this person will also help advance the role of AI in the creative process, using emerging tools to expand exploration, accelerate experimentation and create new possibilities for how ideas, stories and language are developed." That's the overview. Now Responsibilities: Under "Key Responsibilities Creative Leadership & Copy" then a long paragraph with sentences separated by periods. We need to split into list items. The text: "Lead the development of integrated creative ideas and verbal expression across campaigns, brand and experiences, from concept through execution. Partner closely with art to develop ideas from the start, bringing a strong conceptual and verbal point of view rather than treating copy as an executional layer. Translate strategy and complex science into distinctive creative ideas, narratives and language that are clear, compelling, human and ownable. Establish and evolve brand voice, tone, messaging and narrative, creating verbal systems that can flex across audiences, channels and touchpoints while remaining cohesive and recognizable. Move comfortably between big-picture thinking and hands-on craft—concepting, writing, editing, shaping narratives and refining language as needed. Set a high bar for creative excellence and craft, pushing teams beyond expected category language, familiar claims and conventional healthcare storytelling. Think beyond individual executions to build ideas and narratives that can travel across film, digital, social, experiential, content, emerging formats and the broader brand experience. Find the human truth inside complex science, helping teams turn data, mechanisms and clinical information into stories people can understand, care about and remember. Stay deeply connected to culture, language, storytelling, technology and emerging forms of expression, bringing fresh references and perspectives into the work and the creative department. Partner with art, brand & experience, strategy, medical/scientific, technology, account and production teams to create connected ideas rather than discipline-specific solutions. Own the quality and integrity of the verbal creative product from concept through production while leading, mentoring and developing copywriters and multidisciplinary creative talent. Protect the strength of the idea while navigating scientific accuracy, brand requirements and regulatory realities, finding creative opportunity within constraints rather than allowing them to flatten the work. Present and sell creative ideas to clients with clarity and conviction, articulating not just what the words say, but why the idea, narrative and language matter. Champion experimentation and contribute to pitches and new-business opportunities, helping push the creative product and CG Life forward. Advance AI within the creative practice Actively explore and apply generative AI and emerging creative technologies throughout the creative process—from research and ideation through concept development, narrative exploration, prototyping and production. Use AI to expand creative possibility—exploring more directions, challenging first answers and uncovering unexpected connections—not simply to generate more copy faster. Prototype new AI-enabled approaches to concepting, writing, narrative development and verbal exploration and share successful workflows with the broader creative organization. Bring strong creative judgment to AI-generated and AI-assisted work, knowing when the technology strengthens an idea, when it makes language generic or predictable and when human thinking needs to take the lead. Collaborate with teams to determine where AI-generated or AI-assisted outputs are appropriate while maintaining the highest standards of accuracy, originality, brand voice and creative integrity. Bring a test-and-learn mindset: willing to experiment with new models, tools and techniques, evaluate what works and continuously evolve how the team creates." We need to treat each sentence as a list item. Some sentences are multi-sentence? Actually there are line breaks but we can treat each line as separate item. We'll keep as is. Now Qualifications: Under "Qualifications" then list: "8–10+ years of experience in copywriting or creative leadership, ideally within an agency or similarly multidisciplinary environment. A portfolio demonstrating exceptional conceptual thinking, writing and storytelling across integrated campaigns and experiences. Exceptional command of language, voice, tone, narrative and messaging, with the ability to move confidently between a powerful campaign idea, a memorable headline and longer-form storytelling. A conceptual thinker who can originate and develop ideas in partnership with art, strategy and other creative disciplines—not simply execute against an established concept. Demonstrated ability to translate complex scientific and technical subject matter into clear, compelling and human creative without losing accuracy or meaning. Strong understanding of how ideas and language behave across channels, audiences and experiences rather than approaching copy as a collection of individual deliverables. Deep understanding of contemporary culture and language, with strong instincts around what feels fresh, relevant and ownable versus familiar or expected. Hands-on experience with generative AI, prompt development and AI-enabled creative workflows, particularly across ideation, concept development, writing, narrative exploration and content development. Strong communication and presentation skills, with the ability to articulate and sell creative thinking to internal teams and clients. Strong editorial judgment and attention to craft, with the ability to elevate work at both the conceptual and line-by-line level. Experience managing and mentoring copywriters and multidisciplinary creative teams. Comfortable navigating ambiguity and determining the strongest creative and verbal approach rather than defaulting to predetermined deliverables. Experience working within regulated environments and partnering with medical, scientific and regulatory teams while protecting the strength and integrity of the creative idea. Pharmaceutical experience required." Now Benefits: Under "Benefits" then: "We are proud to offer a comprehensive benefits package to all of our employees: Medical, Dental & Vision Insurance. We cover a generous portion of employee contributions 401K plan. We invest in present and future you, which is why we offer a generous match and immediate vesting on our plan Parental Leave. Generous paid time off for parents to bond with their newest addition Professional Development. Each employee has an annual budget to allocate to professional development opportunities. Employees are encouraged to take a workshop, attend a webinar, join associations, and do anything else that will help them grow in their careers. And more! We offer flexible time off, life insurance, LTD, a robust employee assistance program, and more! At CG Life, we recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates." We need to keep the list items: Medical..., 401K..., Parental Leave..., Professional Development..., And more! (flexible time off etc). The prose after list: "At CG Life, we recognize..." is prose. Now Pay: The salary range paragraph: "As required by law in this state, the estimated salary range for this position is $150,000 - $175,000 USD and represents our good faith estimate as to what our ideal candidates are likely to expect. We tailor our offers within the range based on organizational needs, internal equity, market data, geographic zone, and the selected candidate’s experience, education, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process. At CG Life, it is not common for individuals to be hired at the higher end of the range, and compensation decisions depend on a variety of factors. This position is eligible to participate in a discretionary bonus program, subject to the rules governing the plan. CG Life offers a variety of benefits, including health benefits, 401K retirement with a generous company match and immediate vesting, and flexible time off." Note: The last sentence repeats benefits; but we already have benefits section. However we must preserve ALL substantive information; we cannot omit. But we might duplicate benefits info; but it's okay to keep as part of Pay section? The instruction: preserve ALL substantive information; do NOT invent or summarize away detail. So we need to keep that sentence as well. However it's about benefits; we already have a Benefits section. Duplicating may be okay but we could incorporate into Benefits section as extra prose. Since we already have Benefits section with list and prose; we could add this sentence to Benefits prose. But the sentence also mentions CG Life offers a variety of benefits, including health benefits, 401K retirement..., and flexible time off. That's essentially repeating benefits list. To avoid duplication, we could keep it as part of Benefits prose. However the instruction says preserve ALL substantive information; we can keep it once. If we put
- items, and the prose after as
- for any list of duties/requirements/benefits, and
- .
- Pay: there is salary range info: "estimated salary range for this position is $150,000 - $175,000 USD". Also mention discretionary bonus program. So we can include Pay section with
- .
- Benefits: there is a "Benefits" section with bullet-like sentences. We'll convert to