Creative Director, Business Marketing

About the role

We're looking for a Creative Director to develop impactful creative concepts that drive growth across the Business Marketing portfolio. This role will partner with marketers, producers, and researchers to develop creative, ensuring a consistent visual language and identity through all touch points. This leader will align creative direction with business goals and performance outcomes, with a proven track record in developing performance-focused creative concepts. You will guide teams, agencies, and production partners in a fast-paced, iterative, unstructured environment and contribute directly to hands-on creative work when necessary.

Responsibilities

• Partner with creative agencies as well as roll up one's sleeves to develop original breakthrough ideas for a variety of marketing touchpoints
• Partner closely with cross-functional teams across all workstreams to influence and align on business efforts (Marketing, comms planning, organic social and influencer, media)
• Develop and lead creative concepts for ongoing marketing campaigns, ensuring alignment with business objectives and brand strategy
• Leverage historical campaign performance and trends to inform future creative decisions
• Work with AI and Gen AI tools for creative ideation and production
• Provide constructive guidance to external agencies and cross-functional teams to ensure high-quality creative outputs
• Set the creative inputs across creative testing plans to optimize creativity
• Stay up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing, and implement relevant insights into the work
• Inspire, enable, and energize a high-performing creative team, and cultivate a creative work environment

Requirements

• 12+ years of experience in creative direction, advertising, marketing, or editorial leadership
• Experience with AI and generative AI tools used for creative ideation and production
• A portfolio that showcases concept-driven campaigns which drive results
• Experience working with data and insights
• Experience presenting creative concepts and campaign strategies to stakeholders and collaborators at different levels
• Demonstrated experience in collaborating effectively with external agencies and cross-functional teams
• Experience problem-solving and thinking strategically for advertising campaigns
• Experience managing time-sensitive projects through to completion while balancing evolving priorities and a broad range of stakeholders
• Proficient in Figma, GenAI tools, and Adobe Creative Suite, including Firefly
• Experience in developing direct response creative
• Bachelor's degree in Advertising Art Direction, Digital Design, Visual Design, or equivalent experience

Preferred Qualifications

• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience with After Effects, Premiere, and Media Encoder
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience building and evolving design systems and brand languages that operate across diverse product lines and global markets

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

Pay

$177,000/year to $248,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience, and location.

Benefits

Meta offers benefits including health, wellness, financial, and professional development support. Learn more about benefits at Meta.