Creative Director, Marketing

About the role

We’re looking for a Creative Director to set the creative vision for Duolingo’s brand building and marketing efforts and lead a team that delivers culturally resonant, high-impact work across campaigns, social, partnerships, and user acquisition.

Responsibilities

• Drive all creative work in the Marketing function, ensuring it consistently ladders up to the company strategy and moves key brand and business metrics.
• Lead, mentor, and grow a team of creatives; set a high bar for craft, narrative, and taste while creating space for diverse voices and experimentation.
• Turn great ideas into end-to-end campaign concepts; guide direction across channels (social, video, experiential, partnerships), from insight to execution.
• Partner with Brand Marketing to shape briefs, make strategic trade-offs, and deliver work that’s part of culture and drives brand love and growth.
• Partner with Growth Marketing to build a performance marketing creative studio enabling our user acquisition efforts across the globe.
• Partner with our Country Marketing team to lead and evolve our global agency roster; ensure scopes, standards, and handoffs produce A+ creative worldwide.
• Oversee creative feedback and quality across all project stages; provide clear, timely decisions that keep momentum without sacrificing excellence.
• Inspire the organization with industry trends, creative references, and new platforms; codify what’s “on-brand” and how we measure brand success.

Requirements

• Experience in brand/creative roles with significant time leading other creative leaders; proven success shipping integrated campaigns across a wide range of budgets at a high bar.
• Demonstrated ability to set vision, influence senior stakeholders, and connect creative decisions to strategy, KPIs, and ROI.
• A track record of turning insights into iconic, culture-driving ideas and guiding multi-disciplinary teams from concept to launch.
• Excellent communication and feedback skills; you simplify complex topics, make fast, sound calls, and bring others along.
• Experience managing agencies and external partners across markets, with a reputation for raising quality and speed.

Qualifications

• Experience working with IP-led brands
• Global brand experience, including creative leadership across multiple regions and cultures.
• A portfolio demonstrating world-class craft and storytelling—work that drives buzz and earned media attention instead of relying on paid channels for distribution.
• Deep familiarity with social media and creator ecosystems, and how to translate cultural signals into breakthrough brand ideas.
• Experience establishing clear creative operating mechanisms with marketing, product, and design partners.