Creative Director, Brand Innovation Lab, Fashion & Lifestyle

As a member of Amazon's Brand Innovation Lab team, you will lead teams in creating one-of-a-kind campaigns for a wide range of global brands, from creative brief to launch. You'll collaborate with art directors, copywriters, designers, strategists, solutions managers, creative technologists, and content producers to develop innovative work that connects brands to the Amazon canvas (45+ Amazon brands including Alexa, Twitch, IMDb, and Prime Video).

About the role

You will investigate Amazon and third-party data to form insights that inspire high-level strategies and campaign frameworks for Fashion, FinServ, CPG, and Lifestyle brands. Leveraging AI tools and emerging technologies, you will push creative boundaries, drive efficiency, and unlock new storytelling formats for advertisers. You will manage complex projects, create tailored content across channels, and communicate effectively with key stakeholders and external media and creative agencies. Additionally, you will work with senior leadership to establish best practices that drive creative and operational excellence while fostering a culture of collaboration, innovation, and inspiration.

Responsibilities

• Raise the bar on creative excellence across campaign work.
• Own and grow client relationships by establishing trust through creative excellence, proactive communication, and a deep understanding of advertiser goals and category dynamics.
• Define the creative strategy for multiple advertisers using strategic research and/or data to develop campaign insights and ideas.
• Concept, pitch, design, and execute first-of-its-kind ad campaigns and experiences for global brands, from developing the creative brief to launch.
• Defend and champion great ideas through intelligent and persuasive creative rationales.
• Champion the end customer in every creative decision, ensuring campaigns deliver genuine value and utility to Amazon customers while meeting advertiser objectives.
• Explore and integrate AI-powered creative tools (generative imagery, dynamic content, personalization engines) into campaign development.
• Bring deep expertise in the end-to-end creative production process, ensuring multi-channel executions are executed at the highest quality while meeting timelines, budgets, and technical specifications.
• Independently creative direct campaigns and collaborate with internal teams, clients, and external agency partners.
• Direct creative disciplines outside your area of functional expertise and provide feedback in all stages of the creative development process.
• Mentor and inspire art directors, copywriters, designers, program managers, developers, and content producers to create customer-focused solutions that deliver on client objectives.
• Provide in-depth understanding of art direction and copywriting for all formats—digital, print, out-of-home, video, and more.
• Make creative trade-off decisions between teams, clients, and end-customer needs.
• Measure and evaluate current processes within the department and improve them through documentation.

A day in the life

• Review and improve campaign ideas, scripts, and presentation decks.
• Present campaign pitches to brand clients and their media/creative agencies.
• Partner with the Alexa team to create a campaign for a fashion brand.
• Create an AI-powered interactive shopping experience for a lifestyle brand's new collection launch.
• Explore generative AI tools to develop personalized creative assets at scale for a CPG advertiser.
• Work through creative messaging feedback with Legal and PR.
• Write documentation to improve creative processes.
• Review video edits for a fashion brand's sponsorship of a new Prime Video series.

About the team

The Brand Innovation Lab (BIL) is an award-winning team that conceptualizes and executes bespoke advertising experiences for global brands—including Nike, Purina, Gap, Santander, and P&G—who invest in media with Amazon Ads. The team scales successful campaign elements as new products or features in existing products. BIL’s global team of storytellers and innovators includes creatives, strategists, design technologists, engineers, producers, and more, collaborating to create customer-obsessed solutions across the Amazon canvas (Alexa, Twitch, Prime Video, Fire TV, etc.) tailored to advertisers' goals.

Check out BIL's recent campaigns here.

Requirements

• 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team.
• Bachelor's degree.
• Online portfolio or work samples that feature interesting, innovative, insight-driven campaigns and ideas solving advertiser problems through various media channels, including video, social, digital, activations, radio, and outdoor.

Preferred Qualifications

• Experience developing cross-functional relationships with product, consumer research, and marketing teams to develop strategy and consumer insights that drive compelling creative executions.
• Experience leading creative development of innovative concepts from idea to delivery.
• Experience presenting creative concepts effectively to senior executives.
• Experience managing multiple projects and meeting aggressive deadlines.
• Familiarity with generative AI tools (e.g., image generators, LLM-based copywriting assistants, video synthesis tools) and an understanding of how to incorporate them into creative workflows to accelerate ideation, production, and personalization at scale.

Pay

USA, NY, New York - $155,400.00 - $210,300.00 USD annually.

Benefits

• Sign-on payments and restricted stock units (RSUs).
• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, and optional supplemental life plans).
• Employee Assistance Program (EAP) and mental health support.
• Medical advice line.
• Flexible Spending Accounts.
• Adoption and surrogacy reimbursement coverage.
• 401(k) matching.
• Paid time off and parental leave.

Learn more about our benefits.