Creative Director, Brand Innovation Lab, Brand Innovation Lab, US

About the role

As a Creative Director on Amazon's Brand Innovation Lab team, you will lead teams in creating one-of-a-kind campaigns for a wide range of global brands from creative brief to launch. You'll collaborate with art directors, copywriters, designers, strategists, solutions managers, creative technologists and content producers to create innovative work that connects brands to the Amazon canvas (45+ Amazon brands including Alexa, Twitch, IMDb, Prime Video). You'll lead projects, own client relationships, and focus on creating work that benefits the end customer while pushing the creative envelope. You'll investigate Amazon/3P data to form insights that inspire high-level strategies and campaign frameworks that solve business needs across verticals including Hardlines, Beauty, Toys, and Insurance. You will leverage AI tools and emerging technologies to push creative boundaries, drive efficiency, and unlock new storytelling formats for advertisers. You'll think across Amazon platforms and beyond, manage complex projects, and create tailored content across channels driving the marketing objectives of clients. You will communicate effectively with key stakeholders and external media and creative agencies, and work with senior leadership to establish processes and best practices that drive creative and operational excellence. You'll also help preserve the team culture of collaboration, teamwork, innovation, inspiration, and foster positive internal and agency relationships.

Responsibilities

• Raise the bar on creative excellence across campaign work
• Own and grow client relationships by establishing trust through creative excellence, proactive communication, and a deep understanding of advertiser goals and category dynamics
• Define the creative strategy for multiple advertisers
• Use strategic research and/or data to develop campaign insights and ideas
• Concept, pitch, design, and execute first-of-its-kind ad campaigns and experiences for global brands, from developing the creative brief to launch
• Defend and champion great ideas through intelligent and persuasive creative rationales
• Champion the end customer in every creative decision, ensuring campaigns deliver genuine value and utility to Amazon customers while meeting advertiser objectives
• Explore and integrate AI-powered creative tools (generative imagery, dynamic content, personalization engines) into campaign development
• Bring deep expertise in the end-to-end creative production process, ensuring multi-channel executions are executed at the highest quality while meeting timelines, budgets, and technical specifications
• Independently creative direct campaigns and collaborate with internal teams, clients, and external agency partners
• Direct creative disciplines outside your area of functional expertise and provide feedback in all stages of the creative development process
• Mentor and inspire art directors, copywriters, designers, program managers, developers, and content producers to create customer-focused solutions that deliver on client objectives
• Provide in-depth understanding of art-direction and copywriting for all formats—digital, print, out-of-home, video, and more
• Make creative trade-off decisions between teams, clients, and end-customer needs
• Measure and evaluate current processes within the department and improve them through documentation

About The Team

Brand Innovation Lab (BIL) is an award-winning team that conceptualizes and executes bespoke advertising experiences for global brands—including Nike, Purina, Gap, Santander, and P&G—who invest in media with Amazon Ads, scaling successful campaign elements as new products or features in existing products. Our global team of storytellers and innovators includes creatives, strategists, design technologists, engineers, producers and more, collaborating to create customer-obsessed solutions across the Amazon canvas (Alexa, Twitch, Prime Video, Fire TV, etc.) that are customized to our advertisers' goals.

Basic Qualifications

• 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team
• Bachelor's degree

Preferred Qualifications

• Knowledge of InDesign, Photoshop, Illustrator, Keynote
• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience leading creative development of innovative creative from concept to delivery
• Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
• Experience presenting creative concepts effectively to senior executives
• Experience managing multiple projects and meeting aggressive deadlines