Creative Director

Key Responsibilities

Lead the overarching creative vision for five boutique fitness brands while preserving the individuality and positioning of each brand.
Develop and evolve brand standards, creative guidelines, and visual systems across all consumer touchpoints.
Ensure creative consistency across franchise marketing, paid media, social content, websites, email marketing, in-studio assets, retail, and experiential campaigns.
Translate marketing strategies into compelling creative concepts that drive awareness, acquisition, engagement, and retention.

Campaign Development & Execution

Direct integrated marketing campaigns from concept through execution across digital, social, print, video, CRM, and studio environments.
Partner with growth marketing teams to optimize creative performance for paid media and lead generation campaigns.
Oversee seasonal campaigns, product launches, membership promotions, franchise development initiatives, and brand partnerships.
Lead creative reviews and provide strategic feedback to designers, copywriters, photographers, videographers, editors, and agency partners.

Content & Production

Oversee photo and video production including campaign shoots, social-first content, instructor/studio storytelling, and franchise marketing assets.
Drive development of scalable content systems that support national campaigns and local franchise marketing needs.
Ensure creative assets are optimized for performance across Meta, TikTok, YouTube, streaming, OOH, CRM, and web channels.

Team Leadership

Manage and mentor a multidisciplinary creative team including graphic designers, motion designers, copywriters, freelancers, and external agencies.
Foster a culture of creativity, collaboration, accountability, and innovation.
Establish workflows, timelines, approval processes, and creative operations that support a high-volume marketing organization.

Franchise & Cross-Functional Collaboration

Collaborate with brand marketing teams to deliver localized and customizable creative assets for franchisees.
Partner with brand presidents and senior leadership on strategic initiatives and brand evolution.
Present creative concepts and campaign strategies to executive stakeholders.
Oversee the strategy and execution of partnership marketing materials and new business presentations, ensuring processes are efficient, scalable, and on-brand.