Creative Director

About the role

The Creative Director will own and elevate the UnitedMasters creative vision, ensuring brand, design, and messaging resonate deeply with independent artists and drive connection and trust. They will lead end-to-end creative for Marketing, developing and directing market-leading social content series that showcase our artists and grow audience reach and engagement across UnitedMasters channels. They will also partner across Marketing (brand, growth, product, social, lifecycle) to deliver best-in-class creative that is both emotionally compelling and performance-driven.

Responsibilities

• Own and elevate the UnitedMasters creative vision, ensuring brand, design, and messaging resonate deeply with independent artists and drive connection and trust
• Evolve and enforce the brand system (in partnership with Translation), delivering clear, differentiated positioning and consistent yet channel-optimized expression across all touchpoints
• Develop and direct market leading social content series that create opportunities to showcase our artists and grow audience reach and engagement across UnitedMasters channels
• Partner across Marketing (brand, growth, product, social, lifecycle) to deliver best-in-class creative that is both emotionally compelling and performance-driven
• Champion a data-first creative approach, using insights to inform strategy, measure impact, and continuously optimize output
• Build and scale a high-performing design org with strong processes, tools, and operations to meet evolving business needs
• Drive cross-functional alignment with Product Design, Marketing, Artist Marketing, and Brand & Partnerships to ensure cohesive, high-quality creative across channels
• Partner with Translation to align on overarching brand direction and unlock opportunities for breakthrough, integrated creative
• Hire, lead, and develop a world-class creative team (in-house and freelance), aligning resourcing to both immediate priorities and long-term growth

Requirements

Minimum Qualifications:

• 8+ years experience leading marketing creative, in-house and/or at an agency
• Proven experience defining or evolving brand identity (including branding, style guide, creative toolkit, brand voice/messaging guidelines)
• Experience building creative for multi-channel campaigns (paid social, digital banners, email, OOH, etc), with strong emphasis on digital/performance marketing

Qualifications

Portfolio of impactful, multi-channel campaigns required

Skills and Abilities

• Manages multiple concurrent projects with precision; adapts quickly as priorities shift
• Thrives in lean environments; delivers scrappy short-term wins while building scalable, long-term solutions
• Communicates with clarity and influence across all levels, including senior leadership
• Executes with urgency and ownership; holds self and team accountable for outcomes
• Deep fluency in digital trends and formats; optimizes creative by channel and runs a rigorous test-and-learn approach
• Leads, develops, and retains high-performing creative teams

Benefits

Salary Range: $190,000 - $225,000

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.