Creative Director
Safelite · Columbus, OH · 1 wk ago
Art & CreativeFull-time
What You Will Do
- Brand Champion: Act as brand champion, owning the vision and stewardship of all internal and external brand activations.
- Team Development: Lead and mentor a team of creative and production specialists, develop a culture of experimentation, excellence, and collaboration, and foster the adoption and use of new creative technologies to enhance creativity, innovation and efficiency.
- Collaboration: Partner cross-functionally with marketing, business leads and leadership to understand and translate business strategy and objectives into compelling and effective creative campaigns that move audiences to act.
- Stakeholder Relationships: Own all external creative agency relationships, serving as primary point of contact and creative guide and consultant. Work closely with internal stakeholders to ensure external agency work is brand-compliant and on-strategy.
- Brand Adherence: Review and refine creative work from copywriters and designers, ensuring brand-alignment and resonance with audience and desired objectives.
- Process Effectiveness: Develop and maintain a consistent, efficient and disciplined process for the review and production of all creative assets – owning the management of timelines, budgets and the proper leadership approval processes.
- Trend Awareness: Stay ahead of creative trends, especially in AI-generated content, immersive media, and digital design.
- Performs other duties as assigned
What You'll Need
- Bachelor's Degree Or equivalent work experience required
- 7-9 years Creative leadership experience, with a strong portfolio of brand-building work required
- Experience in emerging media (AR/VR, generative video, interactive design) preferred
- Background in creative technology or innovation labs preferred
- Proven ability to lead and inspire creative teams across disciplines
- Deep understanding of brand strategy, storytelling, and audience engagement
- Familiarity with AI creative tools (e.g., ChatGPT, Midjourney, Runway, Adobe Firefly, etc.)
- Strong conceptual thinking and ability to translate ideas into impactful executions
- Excellent communication and presentation skills
- Comfort with data-driven creative optimization and performance metrics
- Passion for mentoring and developing talent