Creative Director

Liquid I.V. is a mission-driven company focused on developing transformative hydration solutions. We are committed to building an inclusive culture that embraces diversity and fosters innovation through diverse perspectives.

About Our Team

We are a world-class team of innovators and change-makers. Team members enjoy a flexible and inclusive working environment, a collaborative and innovation-forward culture, and generous benefits that empower well-being. Employees also receive an infinite supply of Liquid I.V. products.

Responsibilities

• Creative Vision: Translate brand positioning and business objectives into compelling visual storytelling and content systems. Continuously evolve the brand’s creative expression to remain culturally relevant and visually differentiated.
• Brand Systems & Creative Governance:
  • Own Liquid I.V.’s visual identity, verbal expression, creative principles, and brand standards.
  • Develop scalable brand systems, toolkits, and creative guidelines for consistency across internal teams, agency partners, and global markets.
  • Build enduring creative assets that increase efficiency while strengthening long-term brand equity.
• Creative Ecosystem Leadership:
  • Design and lead a hybrid creative operating model balancing internal capabilities with external agency partners.
  • Determine the appropriate execution model for initiatives based on strategic importance, speed, specialization, and scale.
  • Lead agency selection, scopes of work, creative evaluations, and ongoing performance management.
  • Ensure seamless collaboration across in-house teams, production partners, and creative agencies to maximize efficiency without sacrificing quality.
  • Build scalable workflows to eliminate duplicated work and accelerate creative delivery.
• Campaign & Launch Leadership:
  • Lead the creative development and execution of all Tier campaigns, product launches, and innovation initiatives.
  • Oversee the creation of fully integrated asset ecosystems, including retail displays, POS materials, paid and organic social, performance creative, PDP imagery, email, and D2C content.
  • Direct large-scale campaign toolkits to ensure global scalability and market adaptability.
  • Partner with Integrated Marketing and Brand teams to ensure cohesive storytelling across digital, retail, and experiential touchpoints.
• Portfolio, Packaging & Innovation Design:
  • Develop cohesive creative systems across multiple product platforms and innovation pipelines.
  • Ensure each product platform has a distinct role within the broader brand architecture while maintaining one unified brand identity.
  • Oversee all packaging design for new and existing products, ensuring alignment with brand identity, regulatory requirements, and market trends.
  • Direct the development of renders and visualization assets for innovation research, commercialization, and sell-in presentations.
  • Ensure packaging remains a competitive advantage through impactful shelf presence and clear consumer communication.
• Content Studio & Social-first Creative:
  • Develop platform-native creative strategies across Instagram, YouTube, TikTok, retail media, and emerging platforms.
  • Balance campaign-level storytelling with always-on content production.
  • Partner closely with Social, Influencer, and Performance Marketing to ensure creative is optimized for engagement and business performance.
• Digital, E-Commerce & Performance Creative:
  • Guide the development of conversion-driven creative assets for D2C, eCommerce, and omni-channel platforms.
  • Ensure PDP imagery, performance marketing assets, and digital content meet best-in-class standards for brand storytelling and commercial effectiveness.
  • Partner with performance and analytics teams to leverage data insights for creative optimization and testing strategies.
• Team Leadership & Organizational Development:
  • Lead, mentor, and inspire a multidisciplinary in-house creative team across art direction, packaging and digital design, copy, and production.
  • Establish clear creative processes, workflows, and quality control standards to support scale and efficiency.
  • Foster a highly collaborative creative culture centered around curiosity, feedback, and continuous improvement.
  • Establish KPIs and creative performance metrics to evaluate impact and inform future strategy.
  • Provide regular coaching, performance feedback, and professional development opportunities.
• Cross-Functional Collaboration & Operational Excellence:
  • Partner closely with senior leadership to align creative strategy with broader business objectives.
  • Build a culture of transparency, accountability, and partnerships across Marketing, Innovation, Media, Sales, Ecomm, and Insights.
  • Design workflows that enable volume, variety, and speed across multiple business priorities.
  • Build team structures, roles, and resource models that optimize creative output.
  • Balance internal capacity with external partners to maximize efficiency.

Requirements

• 10+ years of progressive experience in creative leadership roles, preferably within consumer goods, health and wellness, beverage, or lifestyle brands.
• Proven experience leading high-performing in-house creative teams in a fast-paced, multi-channel environment.
• Strong portfolio demonstrating excellence in art direction, brand identity systems, packaging design, and integrated campaign execution.
• Deep understanding of digital marketing ecosystems, eCommerce platforms, and performance-driven creative development.
• Strong strategic thinking and problem-solving skills, with the ability to connect creative decisions to business impact.
• Experience leading hybrid in-house and agency creative ecosystems.
• Deep understanding of social-first creative, creator ecosystems, and platform-native storytelling.
• Experience leading packaging, innovation, and brand identity systems.
• Strong understanding of DTC, retail, shopper marketing, and omnichannel creative.
• Demonstrated ability to manage multiple large-scale projects simultaneously while maintaining exceptional quality standards.
• Exceptional communication skills and executive presence, with the ability to influence senior leadership and cross-functional stakeholders.
• Bachelor’s degree in Design, Fine Arts, Marketing, or a related field; advanced degree preferred.

Success In The First 12 Months

• Establish a unified creative operating model across internal teams and agency partners.
• Launch a scalable brand identity and creative toolkit used across all consumer touchpoints.
• Improve creative consistency and speed while strengthening cross-functional collaboration.
• Elevate Liquid I.V.’s creative through distinctive, culturally relevant work that drives both brand equity and business growth.

Benefits

• 100% company-paid medical, dental, and vision insurance for employees (PPO, HMO, and Kaiser options).
• 401k plan with company match.
• Short and long-term disability coverage.
• Generous PTO and sick policy, including 13+ paid annual holidays.
• Wellness classes (fitness, mental health, nutrition, finance, etc.).
• Employee Assistance Program, including membership for guided meditation.
• Monthly tech and wellness reimbursement.
• Infinite supply of Liquid I.V. for hydration.

Candidates must be authorized to work in the United States without sponsorship.