Creative Director

Job Summary

The Creative Director will lead the creative vision for Krispy Kreme's brand and product campaigns, ensuring all creative outputs are consistently on-brand and align with established guidelines.

Key Responsibilities

• Lead the creative vision for brand and product campaigns, projects, and guiding design principles
• Ensure all creative outputs are consistently on-brand and align with established guidelines
• Push creative boundaries while maintaining brand integrity
• Able to lead concepts, pitch, and execution of strategic brand and LTO creative campaigns
• Maintain high creative standards, consistently helping the team to deliver quality solutions
• Develop and maintain a consistent brand identity across all design materials, ensuring that our brand message is effectively communicated to our target audience
• Collaborate with cross-functional teams including Brand, DFD, and Digital to understand project requirements and develop design solutions that align with the company's brand guidelines and objectives
• Provide strong problem-solving and design expertise across diverse media: print, video, digital, social media, and packaging
• Lead creative meetings and effectively present materials to internal and external stakeholders
• Lead and plan photo shoots to achieve brand and business objectives
• Comfortable directing the team to bring the creative vision to life during the shoot, overseeing all aspects from lighting to talent direction
• Ability to edit and manage the post-shoot creative process – reviewing footage, select best shots and ensuring final product aligns with objectives and briefs
• Closely monitor agency output and provide creative feedback and direction

Requirements

• Bachelor's degree in graphic/digital design or related field preferred
• 8+ years of graphic/digital design experience in a fast-paced environment, 3+ years leadership experience
• Experience with print (signage, POP, packaging) and digital formats (web, email, app, social, display)
• Highly creative with an extremely sharp eye for detail
• Proficient in Adobe Suite (InDesign, Illustrator, Photoshop) and presentation tools
• Skilled in conceptual and visual storytelling
• Strong time management, self-direction, and ability to handle multiple projects
• Open to feedback with a balance of defending ideas and implementing solutions
• Excellent interpersonal skills with the ability to inspire others
• Thrives under tight deadlines in high-pressure environments
• Hightly organized, proactive, and results driven
• Agency management experience
• Strong communicator and stakeholder management experience

Benefits

• Comprehensive benefits (medical, vision, and dental insurance)
• Employee discount program
• 401K plan
• Generous PTO Plan
• Company events
• Education Reimbursement
• Adoption Assistance
• Life Insurance
• FSA/HSA Plans
• Pet Insurance
• Learn more at www.kkbenefits.com