Creative Director

About the role

The Creative Director at Greenlight is responsible for shaping the brand narrative, driving brand strategy, overseeing copywriting and brand design, and ensuring consistent and powerful storytelling across all touchpoints. This role reports to the VP of Brand.

Responsibilities

• Develop and execute brand strategy focusing on narrative development, storytelling, and copywriting excellence.
• Create engaging, on-brand copy and creative for marketing campaigns, product launches, website, email, social media, and in-app experiences.
• Collaborate with design, product, and growth marketing teams to ensure all messaging and creative are cohesive, compelling, and tailored to our audiences.
• Promote the brand voice, ensuring consistency and authenticity in all written communications and storytelling efforts.
• Oversee and mentor a team of writers and brand designers, providing feedback and fostering a culture of creativity and innovation.
• Analyze audience insights and campaign performance to refine messaging and storytelling approaches.
• Identify and develop new storytelling opportunities, including partnerships, campaigns, and product narratives.
• Stay updated on industry trends, best practices in copywriting, brand design, and emerging storytelling formats in digital media.
• Maintain the documentation of brand standards and guidelines ensuring all of our communications are on brand.

Qualifications

• 5-8+ years of experience in brand marketing, with a strong background leading copy and design for digital products or consumer tech.
• Exceptional writing, editing, and communication skills, with a portfolio demonstrating your ability to craft engaging, audience-focused content.
• Proven experience developing and executing on a brand strategy, including brand narratives and messaging strategies across multiple channels.
• An inspirational and motivational leader with a people-centric approach, dedicated to mentoring teams to produce exceptional and innovative creative outcomes in a fast-paced tech environment.
• Deep understanding of modern marketing strategies, content strategy, and the unique needs of family, parent, and kid-focused audiences.
• An analytical mindset with the ability to use data and insights to inform storytelling and messaging decisions.
• Experience marketing multiple products within a brand and as a key contributor in integrated brand campaigns encompassing digital, social media, film/video production, CRM, OOH, and new media.

Skills

• Strong leadership and team management skills.
• Excellent communication and collaboration abilities.
• Ability to analyze data and insights to refine messaging and storytelling approaches.
• Expertise in brand design and storytelling.
• Experience in digital marketing and consumer tech.

Benefits

• Medical, dental, vision, and HSA match
• Paid life insurance, AD&D, and disability benefits
• Traditional 401k with company match
• Unlimited PTO
• Paid company holidays and pop-up bonus holidays
• Professional development stipend
• Mental health resources
• 1:1 financial planners
• Fertility healthcare
• 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
• Flexible WFH, both remote and in-office opportunities
• Fully stocked kitchen, catered lunches, and occasional in-office happy hours
• Employee resource groups

Pay

The estimated base pay range for this position in (NY, CA, WA): $140,000 - $190,000

The estimated base pay range for this position in (CO): $140,000 - $180,000