Creative Director
DE-YAN · New York, NY · 5 days ago
HybridArt & CreativeFull-time
About the role
As Creative Director (Experiential), you bring together big-picture thinking and hands-on craft — the strategic clarity to lead senior client relationships, and the creative authority to guide large-scale experiential work across global teams and markets. It's a role with real weight to it, including leading some of the world's most complex and high-profile global tentpole events, where great creative and flawless execution simply aren't optional. At this level, the work and the people behind it are both your responsibility.
Responsibilities
- Lead concept development and creative direction across experiential campaigns, brand activations, product launches, and environmental installations
- Translate complex technology narratives into bold, human, and emotionally resonant creative work
- Maintain a strong, consistent creative vision across all touchpoints — from initial concept through to final build
- Bring a sharp eye for design, space, and storytelling to every project, ensuring the work is always pushing forward
- Lead and inspire a multidisciplinary creative team — art directors, designers, architects and motion designers
- Provide clear, constructive creative direction and feedback that elevates the work and develops the team
- Collaborate closely with strategy, production, and client services to ensure ideas are executable, on brief, and on budget
- Foster a studio culture of curiosity, craft, and creative ambition
- Build a trusted creative relationship with a complex, high-profile clients
- Present and defend creative concepts with clarity, confidence, and conviction
- Navigate client feedback thoughtfully — knowing when to push back and when to evolve the work
- Understand the client's business, audiences, and innovation agenda well enough to anticipate their needs
- Oversee the execution of experiential work across physical, digital, and environmental touch points
- Attend site visits, shoots, activations, and events to ensure creative integrity through to delivery
- Partner with production teams to ensure the highest standard of craft and quality in every final deliverable
Requirements
- 10+ years of experience in creative direction, with a strong focus on experiential, environmental, or spatial design
- A portfolio showcasing brand activations, live experiences, product launches, or environmental installations — ideally within or alongside the tech industry
- Proven ability to lead creative teams and manage complex, multi-layered projects from concept to completion
- A genuine talent for translating complex narratives — particularly around technology and innovation — into clear, compelling, human experiences
- Confident presenter with strong instincts for senior client relationships
- Collaborative by nature, with the ability to work across disciplines and bring people together around a shared creative vision
- Hands-on when needed — you're not above getting into the details
- Passionate about the future of experience design and where technology, culture, and human connection meet