Creative Director
Cook Systems · Memphis, TN · 1 wk ago
HybridArt & CreativeContract
Creative Director
COOK SYSTEMS has an immediate need for a Creative Director to work onsite three days per week in Memphis, TN.
Engagement Summary:
- Provide creative leadership and campaign development expertise in support of enterprise marketing, fundraising, and brand initiatives.
- Partner with stakeholders to develop creative concepts, provide strategic recommendations, review creative deliverables, and support the execution of integrated marketing campaigns across multiple channels.
Creative Strategy & Campaign Development:
- Translate business objectives and audience insights and marketing goals into creative concepts and campaign recommendations.
- Develop creative approaches supporting marketing, fundraising, and brand initiatives, shaping and strengthening concepts to ensure strategically grounded.
- Provide strategic creative direction throughout project lifecycles.
- Ensure creative concepts align with approved brand standards and campaign objectives.
- Ensure the campaign story is carried effectively across all channels—social, digital, video, print, experiential, and more.
Creative Review & Quality Assurance:
- Review creative materials and provide recommendations to improve effectiveness, consistency, and audience impact/brand alignment.
- Evaluate concepts, messaging, visual direction, and campaign execution.
- Identify risks, gaps, or opportunities prior to stakeholder review and approval.
Cross-Functional Collaboration:
- Partner with assigned internal/external stakeholders, project teams, agencies, production vendors, and subject matter experts on broader campaigns and business plans.
- Lead or participate in multi-team ideation sessions to bring diverse perspectives together and spark innovative creative solutions.
- Participate in project planning, creative reviews, and milestone discussions.
- Present creative recommendations and rationale to stakeholders.
Production Support:
- Provide creative consultation throughout production activities.
- Review deliverables during development and production phases.
- Support alignment between approved concepts and final execution.
Executive Stakeholder Exposure:
- Regular interaction with senior leadership stakeholders.
- Expected to present and defend creative recommendations during executive review sessions.
- Ability to influence strategic creative decisions through data, audience insights, and creative expertise.
Deliverables:
- Campaign concepts
- Creative briefs
- Brand recommendations
- Creative review feedback
- Executive presentation materials
- Production consultation
- Campaign creative assessments
Required Qualifications:
- 10+ years of creative direction experience.
- Portfolio demonstrating integrated campaign leadership.
- Experience overseeing multi-channel campaigns.
- Experience presenting recommendations to executive stakeholders.
- Experience collaborating with agencies, designers, copywriters, and production teams.
Mandatory Candidate Submission Requirements:
- Portfolio required. Candidates without a portfolio will not be considered.
- Portfolio should demonstrate large-scale integrated campaigns, brand strategy work, creative direction, and cross-channel marketing campaigns.
Additional Details:
- Workplace Setting: Hybrid
- Job Type: Contract
- Seniority Level: Mid-Senior Level
- Job Function: Marketing