Creative Director
About The Role
We're looking for a Creative Director to lead the creative vision across Cleo — from brand identity and campaign ideas to the performance creative that runs across our paid channels every week. This is a senior, hands-on leadership role overseeing the creative studio.
Key Responsibilities
Define and evolve Cleo's visual identity — making sure it's distinctive, consistent, and built to scale across markets and formats
Own the creative expression of Cleo's brand personality, including how Roast Mode and other signature product moments come to life visually and tonally
Build and maintain a creative system that gives the team guardrails without killing creative freedom
Lead the creative strategy for paid social across Meta, TikTok, and beyond — building a fast, high-volume test-and-learn process
Partner closely with the growth and performance marketing teams to understand what's working, translate insights into creative hypotheses, and iterate quickly
Balance creative quality with the volume and pace that performance channels demand
Lead end-to-end campaign development — from brief to concept to production — ensuring the work is strategically grounded and creatively excellent
Build a production model that's efficient and scalable, making smart use of in-house resources, agencies, and freelancers
Bring rigour to the briefing process so creative work is always tethered to a clear objective
Creative Ops & Workflow Design and own the workflows that allow the creative team to operate at pace without sacrificing quality
Build clear ways of working between creative and its key partners — growth, brand, product, and external agencies
Track and report on creative output and effectiveness, using data to continuously improve the process
What We’re Looking For
Experience in a creative leadership role, ideally spanning both brand and performance
Proven track record building and scaling creative functions — you've done this from an early or scrappy stage, not just inherited a mature team
Deep experience with paid social creative, particularly Meta and TikTok, and an understanding of what makes performance creative work at scale
Experience managing agencies and production partners, and structuring those relationships for quality and accountability
Who You Are
A rare combination of creative vision and operational rigour — you can inspire a team and build a workflow in the same week
Strong strategic instincts — you can read a brief, identify the real opportunity, and push the work to be both original and effective
Comfortable with data and willing to let performance inform creative decisions without letting it constrain them
A natural collaborator who can influence across growth, product, and brand without relying on seniority