Creative Director

About the role

Cascade Designs, home to brands like MSR, Therm-a-Rest, Platypus, SealLine, PackTowl, and Varilite, is headquartered in Reno, NV. Located just over an hour from Lake Tahoe with 300 days of sunshine annually, this is the perfect work and play destination for outdoor enthusiasts.

Responsibilities

• Serve as the ultimate guardian of brand standards across all channels and regions
• Define, evolve, and enforce brand frames, guidelines, systems, and visual frameworks
• Ensure consistency across digital, packaging, retail, and marketing materials
• Partner with Product and Sales teams to guide creative decisions while maintaining brand integrity
• Balance commercial needs with long-term brand equity
• Lead creative direction for: Digital campaigns and ecommerce, Packaging and print, Retail, merchandising and events, Product storytelling and launches
• Provide hands-on feedback and direction to internal designers and external partners
• Ensure all work meets a high standard of craft, clarity, and effectiveness

Requirements

• Experience: 8+ years in design and creative leadership roles
• Education: Degree in Graphic Design or related field
• Experience: Leading creative across multiple channels (digital, packaging, retail, print), ideally in outdoor, apparel, footwear, or adjacent categories
• Skills & Capabilities: Strong brand systems thinker with a passion for consistency and clarity, proven ability to lead and influence cross-functional teams, comfort operating as a player-coach in a lean environment, strong understanding of production processes (print, packaging, digital assets), highly organized with the ability to manage multiple priorities

Qualifications

• Mindset: Collaborative and solutions-oriented, Curious, detail-oriented, and quality-driven, Confident and diplomatic—able to push back constructively and advocate for the brand, Interest in the outdoors and technical products is strongly desired

Skills & Capabilities

• Strong brand systems thinker with a passion for consistency and clarity
• Proven ability to lead and influence cross-functional teams
• Comfortable operating as a player-coach in a lean environment
• Strong understanding of production processes (print, packaging, digital assets)
• Highly organized with the ability to manage multiple priorities

Benefits

• 3 weeks paid time off per year
• 10 paid holidays
• 3 Floating holidays
• Great health benefits (medical, dental, vision)
• 401(K) with company matching
• Life insurance paid by Cascade Designs
• Activity Gear Loaner Program and discounts on products purchased through Pro Deals
• $100 to spend on Cascade Designs products and an employee discount on all Cascade Designs gear!