Creative Director

About the role

The Creative Director leads the visual identity and creative output across the entire BHC portfolio. This is a hands-on creative leadership role responsible for defining the aesthetic standard for every property and ensuring that standard is maintained across every visual touchpoint, from integrated campaigns and photo shoots to in-room collateral, event signage, menus, digital content, and experiential installations. Each BHC property has a distinct character. The Creative Director’s work is to understand those distinctions at a granular level and translate them into visual language that is specific, consistent, and recognizably BHC without being homogeneous.

Responsibilities

• Define and lead creative direction from concept through execution across all formats: integrated marketing campaigns, social content, experiential activations, digital advertising, print collateral, in-room materials, event signage, menus, and environmental graphics.
• Craft high-impact layouts, storyboards, and visual narratives for client-facing presentations and internal creative reviews, translating strategic objectives into cohesive visual concepts.
• Drive the visual development of BHC’s marquee events and seasonal moments, including culinary weekends, brand partnerships, and holiday activations, delivering campaign toolkits and content that amplify visibility and engagement.
• Stay current on emerging design trends, social formats, and cultural shifts, and proactively introduce ideas that advance BHC’s creative work.
• Plan and execute photo shoots, video content, and multimedia campaigns in close partnership with cross-functional teams, providing clear direction on set and ensuring a consistent aesthetic throughout production.
• Select, brief, and oversee external collaborators including photographers, stylists, illustrators, motion designers, and production vendors, ensuring creative alignment and brand consistency across all executions.
• Develop and maintain a centralized asset library and brand system, including photography, templates, iconography, and campaign creative, ensuring quality, consistency, and ease of access across BHC teams and partners.
• Uphold and evolve the visual identity of BHC and each property across all channels, maintaining distinction between properties while reinforcing the portfolio’s cohesive brand architecture.
• Partner with General Managers, marketing leaders, and events teams to tailor creative outputs that reflect the unique identity and guest experience of each property.
• Define and track creative performance metrics, including engagement, brand consistency, and campaign impact, and use insights to inform future creative decisions.
• Manage creative budgets and production spend with discipline and transparency.

Qualifications

• Minimum of eight years of creative concepting and creative direction experience, either in-house or within an agency environment.
• Minimum of five years leading creative teams and directing brand-level creative output.
• A portfolio that demonstrates strong visual thinking, integrated campaign work, and platform-specific design fluency across digital, print, experiential, and social channels.
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and video editing tools (Premiere Pro or Final Cut Pro).
• Fluency in social media culture and content formats across Instagram, TikTok, LinkedIn, and emerging platforms.
• Exceptional eye for composition, typography, layout hierarchy, and detail.
• Experience managing external creative vendors, production budgets, and multi-stakeholder review processes.
• Strong copywriting instincts and the ability to bring a clear voice to visual storytelling preferred.
• Bachelor’s degree in Graphic Design, Advertising, Marketing, Communications, or a related field preferred.

Physical Capabilities

• Prolonged periods of sitting at a desk and working on a computer during design, layout, and review work.
• Ability to stand, walk, and move throughout property environments, production sets, and event spaces for extended periods during shoots, installations, and activations.
• Ability to travel to BHC properties, production locations, vendor sites, and industry events as needed.
• Ability to lift and carry production materials, equipment, or signage up to 25 pounds.
• Clear vision sufficient for detailed design work, color accuracy assessment, and on-set quality review.

Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.