Creative Director, AI/Experiential

About The Team

The Trust at The Wall Street Journal.

About The Role

This Creative Director leads end-to-end creative development for The Trust at The Wall Street Journal, driving work from concept through execution. The role focuses on integrating cutting-edge AI capabilities into premium content and real-world brand experiences, while also expanding our live content programs and events. It requires 12+ years of creative leadership experience and a proven ability to turn bold ideas into polished, high-impact work across platforms.

You Will

• Own and articulate the creative vision for AI-informed content and experiential programs from strategy through live execution.
• Direct the overarching creative strategy and execution, leveraging AI tools and experiences to drive innovation, efficiency, and high-quality design.
• Anticipate issues and develop tailored solutions to solve complex creative challenges, ensuring projects are delivered on time and adhere to brand standards.
• Communicate with diverse stakeholders and influence decisions by partnering with cross-functional teams to seamlessly integrate AI technologies into the creative process.
• Lead cross-functional teams across editorial, product, design, and client services to develop innovative formats, immersive storytelling, and interactive brand moments.
• Integrate AI-assisted workflows (prompting, rapid prototyping, generative tools) into the creative process to enhance speed, insight, and originality.
• Ensure all work reflects the premium standards, cultural authority, and brand integrity of WSJ.
• Present concepts confidently to senior stakeholders and clients, translating complex ideas into compelling narratives.
• Oversee production and experiential delivery, maintaining high craft and measurable business impact.

You Have

• 12+ years of creative direction experience across experiential, brand, or integrated marketing environments.
• Demonstrated leadership of multidisciplinary teams and large-scale experiential initiatives.
• Fluency in AI-enabled creative tools and workflows (e.g., generative content, rapid prototyping, data-informed personalization).
• Strong strategic thinking paired with exceptional storytelling and presentation skills.
• Portfolio showcasing premium craft, cultural fluency, and results-driven campaigns.
• Ability to operate at both conceptual and executional levels in a fast-paced, collaborative environment.

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Pay

Base Pay Range: $165,000 - $205,000