Creative Dir, Social, North America Stores

About the role

The North America Stores Creative team is on a mission to build world-class, scalable creative systems that fuel growth across every customer touchpoint. We believe great creative shouldn't just look good—it should move fast, work harder, and scale smarter. We're looking for a Creative Director who shares that belief and wants to build something lasting. In this role, you'll own the creative vision for two of the fastest-growing areas of our marketing ecosystem: Creator partnerships and paid social. You'll shape how millions of customers experience our brand across Meta, TikTok, Pinterest, email, and on-site—while building the templates, systems, and frameworks that allow your team to do more with less.

Key Responsibilities

• Develop and maintain on-brand templates, modular design systems, and scalable creative structures that reduce production time and increase output efficiency over time
• Lead creative style guides and execution for Creator-facing assets (emails, tool kits, site experiences) and paid social campaigns across Meta, TikTok, and Pinterest
• Drive creative excellence across all campaign types: seasonal events, BAU messaging, and High Visibility Events (HVEs)
• Manage and mentor a team of contractors and agency partners, ensuring high-quality output and adherence to brand standards
• Establish repeatable workflows and playbooks that enable the team to scale without sacrificing craft
• Partner cross-functionally with marketing, brand, and channel stakeholders to align creative with business objectives
• Govern and consult on social creative produced outside of direct ownership to maintain cohesive brand expression
• Identify opportunities to innovate on format, storytelling, and platform-native creative across emerging social channels

Leadership Expectations

• Create and optimize a high-performing extended team of contractors and agency partners
• Create operational frameworks that drive measurable efficiency gains (reduced cycle times, increased asset throughput)
• Demonstrate strategic thinking by connecting creative decisions to business outcomes and audience engagement
• Raise the bar on creative quality while simplifying systems for scale
• Champion brand consistency as a cross-team partner and creative governance leader

Basic Qualifications

• 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team
• Experience
• Bachelor's degree

PREFERRED Qualifications

• Knowledge of InDesign, Photoshop, Illustrator, Keynote
• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience leading creative development of innovative creative from concept to delivery
• Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
• Experience presenting creative concepts effectively to senior executives
• Experience managing multiple projects and meeting aggressive deadlines