Creative Content Manager

About the Role

The Creative Content role will play a critical part in bringing Sloomoo Institute’s brand to life through exceptional photo and video content across every guest-facing touchpoint. This is a hands-on creative role for a visually driven storyteller with strong taste, a sharp editorial eye, and the ability to concept, shoot, edit, and deliver high-quality joyful/emotional content in a fast-moving environment. The ideal candidate is both strategic and highly executional: someone who can translate business goals, brand priorities, and cultural moments into compelling creative content that drives awareness, engagement, and conversion. This person should have a strong understanding of social-first content, brand storytelling, channel-specific thinking, and the visual discipline required to maintain a premium, consistent, and recognizable brand aesthetic.

Responsibilities

• Content Creation + Visual Storytelling
  • Lead the creation of high-quality photo and video content for Sloomoo Institute across social, digital, email, paid media, partnerships, PR moments, OOH, and in-experience marketing needs.
  • Concept, shoot, edit, and deliver content that is visually compelling, on-brand, and optimized for performance across channels.
  • Capture content at Sloomoo experiences, events, activations, and brand moments, with a strong eye for composition, lighting, movement, and storytelling.
  • Edit short-form video content for social platforms including but not limited to Instagram, TikTok, YouTube, as well as broader marketing needs.
  • Photograph products, experiences, guests, events, and branded moments in a way that elevates the brand’s visual identity.
  • Comfortable appearing on camera as needed to support content creation and brand storytelling.
• Brand + Creative Execution
  • Translate business objectives and marketing priorities into strong visual content that supports customer acquisition, engagement, and retention.
  • Maintain a cohesive and elevated visual aesthetic across all content outputs.
  • Ensure all creative work reflects the Sloomoo brand world, tone, and standards.
  • Support campaign creative needs for key initiatives including brand campaigns, openings, partnerships, seasonal moments, and cultural activations.
  • Must have graphic design capabilities.
• Content Planning + Cross-Functional Collaboration
  • Partner closely with the Marketing Strategists and cross-functional teams to identify content needs and prioritize deliverables across all marketing levers (e.g., Paid Media, Social Media, CRM).
  • Help shape content direction and creative concepts tied to campaign goals and business priorities.
  • Collaborate with Co-CEO/Co-Founder, Creative Lead, and Head of Marketing.
  • Work closely with external freelancers, creators, and production partners as needed.
• Project Management + Asset Organization
  • Manage content projects from brief through final delivery, ensuring work is completed on time and at a high brand standard.
  • Organize and maintain content files and asset libraries for easy access across the team.
  • Prioritize multiple shoots, edits, and deliverables across competing timelines.
  • Receive and incorporate feedback efficiently while maintaining creative quality.
• Performance + Innovation
  • In partnership with marketing strategists, review content performance and identify opportunities to improve future creative output.
  • Stay current on trends in content, social storytelling, editing styles, and visual culture.
  • Bring fresh ideas and creative thinking to how Sloomoo shows up across channels and experiences.

Qualifications

• Bachelor’s degree or equivalent experience.
• Proven experience in a hands-on content role, ideally within experiential, lifestyle, entertainment, hospitality, retail, or consumer brands.
• Strong portfolio demonstrating excellence in both photography and videography.
• Advanced proficiency in shooting and editing content for social and digital platforms.
• Strong command of creative tools including Adobe Creative Suite (e.g., Premiere Pro, Final Cut Pro), CapCut, Canva, Frame.io, or similar editing platforms.
• Proficient in Adobe Illustrator & Photoshop.
• Exceptional visual taste and a strong sense of composition, pacing, color, and brand storytelling.
• Deep understanding of social-first creative and what performs across organic and paid channels.
• Strong organizational and project management skills, with the ability to manage multiple priorities at once.
• Excellent communication and collaboration skills.
• Comfortable working both strategically and independently in a fast-paced, evolving environment.
• Passion for culture, design, storytelling, and creating content that feels polished, relevant, and emotionally resonant.

What Success Looks Like

• Sloomoo consistently produces high-quality, on-brand photo and video content that strengthens brand perception and supports revenue goals.
• Content is delivered quickly, thoughtfully, and with a clear understanding of platform needs.
• The brand’s visual identity feels elevated, cohesive, and culturally relevant across all channels.
• The marketing team has a reliable creative partner who can both execute and think strategically.