Creative Community Lead

Where You Come In

We’re looking for a Creative Community Lead to own and grow Luma’s creator community - cultivating deep, long-term relationships with the creative professionals and creators shaping the future of creative intelligence. This role is community-first. The primary responsibility is building, nurturing, and scaling a high-trust ecosystem (including but not limited to our Creative Partner Program), ensuring creators are supported, heard, and inspired to do their best work with Luma. You will work closely with teams across marketing, product, and events.

What You'll Do

• Creator Community Ownership (Primary Focus)

• Own the strategy and day-to-day health of the company’s creator community, including existing programs and new programs you create and scale as part of our community efforts
• Build durable, trust-based relationships with creators ranging from early adopters to highly influential, culture-shaping talent
• Establish clear community rhythms: regular communication, touchpoints, programming, and feedback moments
• Develop systems that make creators feel supported, recognized, and invested in Luma over the long term
• Grow goodwill in the creative community by consistently showing up with clarity, follow-through, and respect for creators’ time and craft

• Community Growth & Programming

• Evolve existing community programs into a scalable, high-signal global creator ecosystem
• Collaborate with teams across marketing, Dream Lab, and events teams to support:
• Events
• Community moments
• Campaign participation
• Creator showcases, spotlights, and recognition
• Create programming that elevates creators (education, exposure, paid opportunities, cultural moments)

• Creative Partnerships (Selective & Community-Driven)

• Identify and cultivate creator partnerships that strengthen the community and reinforce Luma’s creative credibility
• Support onboarding and enablement for creators so they can successfully adopt and showcase Luma’s tools
• Create co-announcements or storytelling moments when creators’ work is ready for amplification
• Maintain a high bar for taste, alignment, and creator experience

What Sets You Apart (Bonus Points)

• Creators actively want to be part of the Luma community - and stay
• Programs feel intentional, curated, and valuable rather than transactional
• Creators regularly engage, share feedback, and advocate organically
• Luma earns genuine goodwill and cultural credibility among top creators
• Community initiatives consistently feed high-quality campaigns, launches, and creative moments (without forcing them)
• You are a strong relationship-builder with empathy for creative workflows
• You have strong taste and judgment around creative work and cultural relevance
• You have experience leading creator, artist, or creative communities
• You are comfortable working cross-functionally
• You are organized, thoughtful, and able to scale programs without losing the human touch