Creative Agency Senior Designer

About the role

As a Senior Designer, you will play a key role in shaping and evolving brand identities, design systems, and visual ecosystems across touchpoints. This role requires exceptional art direction skills and a strong command of AI-driven content creation, particularly in shaping photographic and image-based visual systems within scalable brand platforms.

Responsibilities

• Act as a champion and guardian of clients' brand identities, ensuring consistency and creative excellence.
• Develop high-level creative concepts with minimal oversight, bringing fresh, unexpected ideas to the table.
• Lead the development of concept-driven brand identities and scalable design systems.
• Define forward-thinking art direction frameworks that guide photography, image-making, and content ecosystems across brand platforms.
• Translate strategic narratives into distinctive, ownable visual languages that flex across digital, physical, and content environments.
• Establish clear visual territories through mood systems, reference frameworks, compositional principles, and narrative guidelines.
• Collaborate across disciplines—including strategy, copywriting, motion, and technology—to build holistic brand experiences.
• Distinguish between campaign-driven design and long-term brand ecosystems, adapting your approach accordingly.
• Create multi-faceted design deliverables, from brand audits and identity systems to retail experiences and CRM campaigns.
• Balance multiple projects and clients, delivering compelling creative solutions on tight deadlines.
• Produce inspiring, provocative, and disruptive work that elevates brands and engages audiences.
• Leverage AI-powered content creation tools to concept, visualize, and prototype brand directions and scalable content systems.
• Help define best practices for integrating AI into the brand design and conceptual development process in a craft-driven and responsible way.
• Elevate the team’s art direction capabilities, particularly in photography and AI-enabled image creation.

Requirements

A portfolio that demonstrates concept-driven brand identity work, strong art direction thinking, and the ability to build cohesive visual systems that scale across touchpoints.

Preferred Qualifications:

• 6+ years of experience in an agency, design studio, or related creative field.
• Deep understanding of the creative process—beyond just campaign execution and production design.
• Ability to work independently while contributing meaningfully to a collaborative team environment.
• Strong design sensibility, with an ability to craft visually stunning and strategically sound work.
• Expert proficiency in Figma, Illustrator, Photoshop, and InDesign.
• Proven experience developing brand identities and design systems, not just campaign-level creative.
• Strong command of photographic language, visual storytelling, and contemporary content aesthetics.
• Demonstrated proficiency with AI-powered content, prompting and image generation platforms such as Nano Bananna, Runway, Firefly, or similar, with the ability to integrate them into scalable brand and content workflows.
• Outstanding organizational skills, attention to detail, and ability to manage multiple priorities.
• Strong cross-functional collaboration skills, with the ability to work seamlessly with strategists, producers, developers, and writers.
• Experience in motion design or 3D is a plus.