Senior Creative Designer

About the role

The Senior Creative Designer plays a pivotal role in the Corporate Marketing team at SmartBear, helping to bring the brand to life across various touchpoints. They are responsible for creating compelling visual systems and stories that align with business goals and SmartBear's evolving brand identity.

Responsibilities

• Lead the concepting, design, and execution of high-impact creative across campaigns, events, digital experiences, social media, and brand initiatives, ensuring alignment with strategic business goals.
• Own select projects end-to-end, from project management to ideation and creative direction through execution and delivery - driving timelines, aligning stakeholders, and ensuring exceptional quality across all outputs.
• Develop and evolve scalable visual systems and design frameworks that strengthen brand consistency while enabling flexibility across channels and product lines.
• Translate complex product narratives and technical concepts into clear, engaging, and visually compelling storytelling tailored to diverse audiences.
• Collaborate cross-functionally with marketing, product, web, and content teams to help shape creative strategies and deliver cohesive, integrated experiences across all touchpoints.
• Partner with the web team to influence and elevate the visual experience across SmartBear’s corporate and product websites, ensuring best-in-class UX and brand expression.
• Act as a brand steward and advocate, ensuring all creative work not only adheres to but evolves SmartBear’s visual identity and standards.
• Manage multiple high-priority projects simultaneously, balancing speed, quality, and strategic alignment in a fast-paced environment.

Requirements

• 5+ years of experience in graphic design or creative roles, with a strong portfolio demonstrating conceptual thinking and execution across multiple channels.
• Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma; motion or video experience is a plus.
• Strong understanding of brand systems, visual storytelling, and integrated campaign development.
• Proven ability to lead projects, influence creative direction, and collaborate effectively with cross-functional stakeholders and senior leadership.
• Excellent communication and presentation skills, with the ability to articulate creative rationale and align teams around a vision.
• Highly organized and self-directed, with strong project management skills and attention to detail.
• Experience working within multi-product or B2B technology environments is highly preferred.
• Bachelor’s degree in design or equivalent professional experience.

Qualifications

• Passionate about design and brand storytelling.
• Ability to work independently and as part of a team.
• Strong problem-solving skills and a proactive approach to meeting deadlines.
• Understanding of user experience principles and the importance of visual hierarchy.
• Knowledge of SEO and digital marketing best practices.

Skills

• Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Figma
• Motion or video production skills (a plus)
• Brand systems and visual storytelling expertise
• Project management and organizational skills
• Collaborative and communicative abilities

Benefits

• Flexible work schedule
• Comprehensive health and wellness benefits
• Professional development opportunities
• Inclusive and collaborative culture

Pay

• Base salary range: $108,700 - $110,000 USD
• Performance bonus plan may apply

Schedule

• Hybrid work option available