CPG Marketing Account Director

About Us

We are a tech-enabled growth firm at the intersection of marketing, consulting, and data intelligence, igniting revenue and brand recognition for leading and emerging companies worldwide. As a people-first firm, we value diversity in backgrounds and experiences, believing our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm globally, with a scalable brand, culture, and services.

Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results driven by integrity, autonomy, and grit. We offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.

At the heart of our firm is nova, our proprietary technology that analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A. We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

About the Role

You'll own a portfolio of 4-6 CPG accounts, primarily in beauty, personal care, wellness, or food and beverage brands. This role centers on diagnosing core business constraints impacting client growth, leveraging a deep understanding of the competitive landscape to identify and formulate strategic solutions. You’ll address challenges across all points of sale—DTC/ecommerce acquisition, retail execution, Amazon market share erosion, or upstream strategic barriers like brand positioning—and develop a unified, data-backed strategy to overcome them.

CPG accounts often have channel opinions that predate the data. Part of this role is challenging those assumptions with product, competitive, and retail fluency.

Responsibilities

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Run quarterly Power Circuit reviews—diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with attention to how retail and DTC performance interact
• Own the senior client relationship; QBRs should drive decisions, not report history
• Consult on channel mix across DTC, Amazon, and retail—understand how they cannibalize or reinforce each other and make recommendations
• Coordinate paid, SEO, content, influencer, and creative teams around a single account strategy
• Manage retention and expansion; lead renewals; grow MRR in your portfolio
• Build multi-threaded relationships with multiple layers of client contacts to mitigate risk from single-point departures
• Ensure daily use of proprietary technology (Iris and nova), 100% Pulse cadence compliance, and Power Circuit adherence across managed accounts
• Manage and develop 1–2 direct reports—run regular 1:1s, build development plans, and own performance reviews
• Coach analysts and specialists; provide specific, timely feedback

Requirements

• 6+ years in CPG marketing, ideally with both DTC and retail brand experience
• Understands how Amazon fits into a CPG growth strategy—share of search, ASIN architecture, buy box, sponsored vs. organic balance
• Familiar with the retailer relationship layer: how Target, Ulta, Sephora, Whole Foods, or similar partners shape media investment decisions
• Has an opinion on CPG measurement—MMM, incrementality testing, in-store vs. digital attribution
• Fluent in upper-funnel channel strategy—content, SEO, YouTube, programmatic
• Comfortable with creative-heavy accounts where briefs, asset velocity, and influencer strategy are as important as media optimization
• Track record of retaining and growing accounts
• Has managed senior clients who have strong brand opinions and needs to be met with confidence

Key Performance Indicators (KPIs)

• Expansion to Churn Ratio (ETCR)
• Net MRR across portfolio
• Client NPS (8+ avg)
• Monthly Service Expansion pipeline generation
• Power Circuit Certification (annual)

Most Important Things (MITs)

• Team Coaching and Development
• Marketing Strategy, Development, and Execution
• Client Retention and Client Revenue Growth

Benefits & Perks

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution toward employee monthly premium
• 401(k) plan with 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) toward philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one-time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth and leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives