Jobs · Business Development · Wisconsin

Counter Sales Representative

NEFCO · Superior, WI · 1 wk ago
On-siteBusiness DevelopmentFull-time

About the role

Counter Sales Representative, Total Tool, a NEFCO company, is an industry leader providing tools, equipment, rentals, repairs, and custom solutions to keep job sites running safely and efficiently. We are proud to join the NEFCO family, expanding our capabilities and continuing to provide exceptional service across the country. With 70+ locations nationwide, continued branch openings, and significant investment in our people and operations, NEFCO is growing faster than ever and creating outstanding opportunities for motivated people who want to grow with us. In 2025, NEFCO was officially certified as a Great Place to Work®, a recognition driven entirely by our employees. We are proud of what we have built and even more excited about where we are going. As a Counter Sales Representative for Total Tool, you’ll be on the front lines of our retail sales operation—helping customers, solving problems, and setting the stage for future growth in sales. This role is ideal for someone looking to build a long-term career in a customer-driven, fast-paced industry.

Responsibilities

  • Build and maintain exceptional relationships with all customers, primarily in the electrical, mechanical and construction industry
  • Provide each customer with knowledgeable and excellent service both in person and over the phone
  • Process quotes and orders for customers
  • Work in coordination with Outside Sales to streamline the customer experience
  • Engage in ongoing training sessions, staying up to date on new and current products, services, and industry trends

Requirements

  • Minimum of 2 years of previous customer service experience
  • Desire to grow your career with an industry-leading company
  • Ability to stand on a hard surface for extended periods of time
  • Ability to lift 50 lbs on a daily basis

Skills

  • Customer service skills and can-do attitude
  • Highly motivated
  • Detail-oriented
  • Ability to thrive in a team environment
  • Strong computer skills and ability to learn new software

Benefits

  • Paid Time Off (PTO)
  • Eight (8) holidays off – PAID!
  • Medical, dental, and vision insurance
  • Health Savings Account and 401(k) with employer match
  • Company-paid life and short-term disability insurance
  • Voluntary life insurance options
  • Paid Parental Leave Options
  • Voluntary Critical Illness, Accident, and Hospital Indemnity coverage
  • Continued professional development opportunities
  • Safety Shoe Reimbursement

Schedule

Schedule: Monday-Friday, 7am-4pm or 8am-5pm.

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