Counter Sales Representative

Summary

The Marketing Specialist is a high-energy, self-starter responsible for developing creative marketing content, providing leadership in event preparation and management, and ensuring all printed and digital messaging aligns with the company’s promise and brand positioning.

Essential Duties and Responsibilities

• Aid in the creation and implementation of events, public relations, and marketing campaigns to enhance brand visibility and growth.
• Develop value-selling content for sales teams with support from product experts.
• Create, produce, plan, organize, write, and implement impactful promotional marketing and branding campaigns.
• Design, order, and maintain promotional materials.
• Create, plan, organize, staff, and execute promotional events and activities.
• Use both traditional and innovative approaches to public relations and special events.
• Support in-house sales team with creative ideas to enhance their presentations.
• Meet with internal team members and work cross-functionally to pitch, brainstorm, plan, and create events.
• Maintain an effective working relationship and open communication with cross-functional teams to build marketing initiatives and collaborate on projects.
• Manage corporate social media efforts, develop and execute social media programs with minimal supervision.
• Create content for the company website and social media channels to support the digital strategy.
• Support sales campaigns by creating content as assigned, generating target lists, and supporting lead tracking efforts.
• Maintain and update the Marketing Library including sales presentations, proposal templates, vendor marketing collateral, and other tools and reference materials for the sales team.
• Create videos in support of marketing and branding initiatives for internal communications.
• Manage trade show planning and logistics, event cost tracking and ROI, and lead capture processing.
• Ensure all published materials and digital content adhere to the company’s brand standards and assist other associates in complying with these standards.
• Manage promotional programs which include designing new promotions to brand standards, ordering in proper quantities and at appropriate price points, and maintaining appropriate levels of promotional materials to support company efforts.
• Complete miscellaneous marketing duties as assigned.

Living Out Our Core Values

At Brady, we live, work, and serve others by our core values: people centered, team oriented, continuous improvement, customer focused, business minded. This position should be someone who matches these core values and brings the following mentality to the job each day:

• Self-starter and highly organized with the ability to multi-task.
• Ability to work effectively under pressure.
• Flexibility to work on tight deadlines and on multiple projects simultaneously.
• Strong follow-up skills.
• High energy level.
• Passion and knowledge for marketing.
• Effective verbal and written communication skills and exceptional writing and editing skills.
• Must be able to travel.

Safety

Follows all company safety programs and report any non-compliance to manager. Notifies manager or safety manager of any unsafe conditions.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Bachelors degree in Business, Communications, or Marketing or related discipline; minimum 2 years of experience in Marketing (internships included); graphic design a plus; writing and / or project samples are required for consideration.

Computer Skills

Proficient with Microsoft Office, including Word, Excel, PowerPoint and Publisher as well as Adobe Acrobat. Adobe Creative Suite, including Photoshop, InDesign and Illustrator is a plus but not required. Experience in survey and email deployment tools.

Certificates, Licenses, Registrations

Valid Drivers License and reliable transportation.

Language Skills

Ability to read, analyze and interpret technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups and associates.

MATHEMATICAL SKILLS

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions and percentages. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability

Ability to define problems, collect data, establish facts and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Physical Demands

The physical demands described here are representative of those that must be met by an individual to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The work environment characteristics described here are representative of those an associate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This position works in a typical office environment. The noise level in the work environment is usually moderate.

Other Requirements

Ability to pass drug screening. Ability to prove US employment eligibility. We offer a comprehensive benefits package including Medical, Dental and Vision, Life & AD&D insurance, Short and Long Term Disability, 401(k) / profit sharing, and Paid Time Off.