Corporate Traveler - Manager, Growth and Demand Generation - Boston, MA

Corporate Traveler is one of Flight Centre Travel Group’s (FCTG) most successful brands, globally. Our mission is to dominate the SME market, making the end-to-end travel experience faster, simpler and easier for our customers and to demonstrate ongoing value to decision-makers, travelers and bookers. We provide our customers with the perfect blend of personal, local service blended with our expert technology suite and the great choice and value which comes with being part of the FCTG family. For decades, we’ve been helping go-getter businesses grow through travel. Corporate Traveler has offices across a global network that spans Australia, Canada, USA, UK, South Africa and New Zealand. The brand has been part of the Flight Centre Travel Group for more than 26 years and is a key contributor to the ongoing strength of FCTG’s corporate travel division.

About The Opportunity

Are you a strategic growth marketer who thrives on turning demand into measurable business impact? As our Manager, Growth & Demand Generation (B2B), you'll lead full-funnel marketing programs that directly influence qualified pipeline and revenue across a diverse global B2B portfolio. Working within a collaborative global marketing team, you'll bring together digital strategy, marketing automation, paid media, SEO, CRO, and analytics to create high-performing demand engines across multiple brands and regions. This is an exciting opportunity to shape global growth strategies, lead talented specialists, and drive meaningful commercial outcomes.

Responsibilities

• Lead the development and execution of scalable B2B demand generation strategies aligned to business and revenue objectives.
• Provide strategic guidance to regional and brand marketing teams on campaign planning, execution, and channel activation.
• Design and manage end-to-end digital campaigns across paid search, social media, programmatic advertising, email marketing, and websites.
• Drive MQL and SQL generation, pipeline growth, campaign ROI, and overall marketing performance.
• Oversee paid media programs including Google Ads, LinkedIn, Search, Programmatic, and retargeting initiatives.
• Lead campaign testing, optimization, and performance improvement through data-driven decision making.
• Partner with digital experience teams to improve website conversion journeys and digital engagement.
• Lead conversion rate optimization (CRO) initiatives using A/B testing, behavioral analytics, and personalization strategies.
• Develop and scale lead nurture and marketing automation programs that accelerate buyer journeys.
• Collaborate with sales and marketing stakeholders to establish lead scoring, lifecycle management, and campaign handoff processes.
• Own pipeline reporting, performance dashboards, attribution frameworks, and ROI measurement.
• Guide SEO and organic demand generation strategies in partnership with content and SEO teams.
• Support organic social media strategies that enhance audience engagement, targeting, and brand credibility.
• Act as a growth and demand generation center of excellence, sharing best practices, frameworks, and performance benchmarks.
• Lead, coach, and develop digital marketing specialists across automation, paid media, and digital execution functions.
• Foster collaboration across global teams, brands, and markets to ensure consistency and localization of campaigns.
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.

Requirements

• 10+ years of experience in demand generation and/or digital marketing within B2B services or hybrid technology-service organizations.
• 5+ years of leadership experience in marketing, ideally within a shared services or multi-brand environment.
• Deep understanding of B2B buyer journeys, lifecycle marketing, lead scoring, and sales alignment.
• Demonstrated experience across paid digital channels, marketing automation, lead nurturing, SEO, CRO, and analytics platforms.
• Strong experience managing and reporting on marketing-attributed pipeline, revenue impact, and ROI.
• Proven ability to work effectively across global teams, regions, cultures, and time zones.
• Experience leading and developing high-performing digital marketing teams.
• Excellent communication, stakeholder management, and collaboration skills.
• Strong commercial mindset with a focus on growth and measurable business outcomes.
• Bachelor's Degree in Business, Marketing, Digital Marketing, or a related discipline.
• Certifications in platforms such as Google, Meta, and LinkedIn are highly desirable.

Benefits

FCTG is renowned internationally for having amazing perks and an even better culture. We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder.

• Have fun: At the heart of everything we do at Flight Centre is a desire to have fun.
• Reward & Recognition: Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering.
• Use your smarts: Our people use their quick thinking, expertise, and tenacity to always figure things out.
• Love for travel: We were founded by people who wanted to travel and want others to do the same. That passion is something you can’t miss in our people or service.
• Personal connections: We are a big business founded on personal relationships.
• Diversity, Equity & Inclusion: Commitment to diversity, equity, and inclusion through initiatives like Diversity Day (paid leave to observe a holiday or cultural celebration of your choice), Employee Resource Groups (Racial Equity, Gender Equity, LGBTQ2IA+, Accessibility, Environmental Justice), DEI education initiatives, and equitable practices, including regular equity assessments and inclusive recruitment protocols.
• A career, not a job: We offer genuine opportunities for people to grow and evolve.
• We back our people all the way: We are strongly committed to supporting every single employee in their professional and personal development.
• Giving Back: Our Corporate Social Responsibility program supports nominated charities through volunteering and fundraising, complemented by our Office Environmental Program, LEED® Gold-certified office spaces, and 1 paid Volunteer Day per calendar year.

Pay

For this position, we anticipate offering an annual salary of $126,000 - $140,000. Base salary is dependent on relevant factors, including experience, geographic location, and job requirements.

Benefits Include

• Paid Time Off: A comprehensive time off package, including up to 15 vacation days (prorated upon hire and increasing to 20 days after 2 years of employment), 5 sick days, 3 personal days, 1 Diversity Day, 1 Volunteer Day, and 9 recognized holidays annually.
• Travel perks/discounts
• Health & Wellness Programs and Employee Financial Wellness Services
• National/International Award Nights and Conferences
• Health benefits including medical, dental, vision, gender affirming care, and fertility care
• Insurance including hospital indemnity, AD&D, critical illness, long-term and short-term disability
• Flexible Spending Accounts
• Employee Assistance Program
• 401k program with partial match
• Tuition Reimbursement Program
• Employee Share Plan – Ability to purchase company stock on Australian Stock Exchange with partial company match, subject to terms and conditions
• Global career opportunities in a network of brands and businesses

Vacation, Personal, and Sick time accrual rates will vary based on full-time or part-time employee status. Recognized Holidays are either paid time off or, if required to work due to job requirements, holiday pay rate, and may vary depending on state.

Location – Boston, MA