Corporate Programs Marketing Manager | Remote, USA

Program Strategy, Project Management and Execution

Manage all corporate marketing programs within the US and Canada, including but not limited to, OptivCon (Optiv-led strategic, solution-focused roadshows), industry conferences (RSA & Black Hat), internal kickoffs, webinars, and partner-end user conferences.

Plan and execute strong, data-driven marketing activities and programs to drive pipeline generation and global brand awareness - from the development of the strategy and plan, to content oversight, pre-event campaign strategy, event execution, and post-event analysis and evaluation.

Devise and execute events and similar programs that reflect the company’s culture, business goals and objectives.

Partner with the PMO team to define and communicate creative requirements for print and digital signage, booth graphics, and event collateral, including timelines, specifications, and approvals.

Collaborate with Product Marketing and Brand & Comms to create program content that educates and inspires the cybersecurity community while driving awareness and revenue to the organization.

Partner with Sales GTM team, AVPs and Regional Sales Directors to understand their business needs and tailor corporate programs to align with national objectives and regional goals and priorities.

Responsible for researching and securing venue options, booking keynote speakers, building out program registration pages in Marketo and Cvent, providing registration reporting, invitation creation, shipping materials, and all onsite program execution.

Negotiate all logistics including sponsorships, exhibit presence, booth staffing, communications, and responsible for post event reporting and analytics while operating within designated budget.

Deliver timely and detailed communications to internal clients, including executives, throughout the entire event cycle.

Analyze investment, expected return, and overall feasibility of proposed activities, working with cross-functional marketing teams if additional resources are needed to meet program objectives.

Evaluate feasibility of additional corporate opportunities for the sales team to engage with prospects and build pipeline.

Work with sales leadership to analyze partner involvement, and create strategies for partner participation throughout the year, as it aligns to Optiv solutions and priority.

Partner with the Global Partner Alliance and Partner Marketing teams to identify and evaluate key technology partner campaign event strategies that can be driven at a national level to drive and influence sales.

Responsible for producing and managing program budgets, securing adequate partner funding, and tracking MDF to ensure there is no profit loss.

Collaborate with the broader marketing team to promote event presence via multiple channels and track event ROI and contribution to the company's KPIs.

Work with internal stakeholders to evaluate and influence utilization of funding pools to ensure investment dollars are optimized in helping Optiv and partner achieve their goals.

Travel to events as required (15-20%).

MDF Administration

Responsible for securing partner funding to defray event costs, either directly with partner manufacturers or through distribution.

Submit contracts and funding paperwork to technology partners.

Ensure necessary documentation is uploaded into NetSuite to support MDF claims.