Corporate Marketing Manager
Cole West · Centerville, UT · Yesterday
On-siteMarketingFull-time
Primary Responsibilities
- Brand Leadership
- Champion and protect the Cole West brand across all business lines.
- Maintain brand standards and ensure consistency across all marketing materials.
- Lead corporate communications, public relations, and company messaging.
- Business Line Marketing
- Partner with leadership to develop and execute marketing initiatives supporting:
- Land Development
- Master-Planned Communities
- Homebuilding
- Commercial Construction
- Architecture & Design
- Multifamily
- Retail
- Custom Homes
- Master-Planned Community Marketing
- Develop brands, positioning, and launch strategies for new communities.
- Create marketing campaigns that generate demand and support builder partners.
- Business Development Support
- Develop proposals, presentations, pitch decks, and marketing collateral.
- Support land dispositions, commercial construction pursuits, investor opportunities, and development projects.
- Aid in RFPs, project pursuits, and business development initiatives.
- Project Marketing
- Lead marketing efforts from acquisition through project completion.
- Coordinate grand openings, project launches, and community events.
- Partner with development, sales, architecture, and construction teams to ensure every project reflects the Cole West brand.
- Marketing Operations
- Manage outside agencies, creative consultants, photographers, and vendors.
- Oversee marketing budgets, schedules, and project timelines.
- Track campaign performance and recommend improvements based on measurable results.
- Five or more years of professional marketing experience.
- Experience in real estate, homebuilding, development, architecture, construction, or a related industry preferred.
- Strong writing, communication, and project management skills.
- Demonstrated ability to manage multiple projects in a fast-paced environment.
- Experience developing marketing strategy and translating it into successful execution.
- Ability to leverage AI and emerging technologies to improve efficiency, strengthen marketing efforts, and support a lean, high-performing organization. AI literacy is becoming a differentiator for modern marketing leaders, particularly in real estate and development.