Corporate Communications Specialist II
GM Financial · Fort Worth, TX · 3 days ago
HybridMarketingFull-time
Responsibilities
- Create strategies and multimedia content that connect with customers, dealers, and employees.
- Brainstorm ideas, collaborate with others, develop strategic concepts, and craft meaningful, compelling messages that inspire and motivate our audiences to take action.
- Write and edit content in a variety of channels, including websites, advertising, news releases, social media, employee communications, video scripts, and executive messaging.
- Partner with various stakeholders to create, develop, and execute multi-channel campaigns and communication programs that drive results.
- Own content planning, assist in production, and host episodes of our financial literacy podcast, "Our Two Cents."
- Manage the site for our online financial literacy program, KEYS® by GM Financial, and projects with Marketing to help promote our KEYS® communication channels.
- Develop new ideas to support and enhance the department's overall content strategy.
- Act as a communication liaison to departments throughout the company.
- Use strong organizational and project management skills while managing multiple priorities.
- Demonstrate teamwork to help promote an ego-free, creative culture.
- Continually manage deadlines and priorities for multiple projects simultaneously.
- Track, measure, evaluate, and improve communication efforts that lead to enhanced team member experiences.
Qualifications
- Knowledge of strategic communications concepts, principles, and theories.
- Comfortable working both independently and as a team.
- Excellent time management skills and ability to multitask.
- A strong understanding of marketing theories as related to strategic communications campaigns that are built to drive the reader to take an action.
- Highly adaptable and quick to learn, with a proven ability to take ownership of unfamiliar tools and projects and make them successful.
- Experience developing, hosting, and producing podcasts or other multimedia storytelling content.
Additional Knowledge & Skills
- Working effectively within an AI enabled environment.
- Ability to use AI tools (e.g., Microsoft Copilot) to support daily work.
- Experience integrating AI into workflows to improve efficiency or insights.
- Familiarity with AI assisted research, summarization, and content generation.
- Understanding of responsible AI use, including ethics and data protection.
What We Offer
- Generous benefits package available on day one, including: 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay, and nine company holidays.
- Flexible hybrid work environment, 2-days a week in office.
Culture
Our team members define and shape our culture — an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.
Pay
Competitive pay and bonus eligibility.
Schedule
Flexible hybrid work environment, 2-days a week in office.