Corporate Communications Manager - SEO & Content

Company Profile

For over 40 years, Melaleuca has been driven by the mission of enhancing the lives of those we touch by helping people reach their goals. Through innovative products, meaningful opportunities, and a commitment to wellness, we help people improve their lives physically, financially, environmentally, and personally. Today, Melaleuca is one of the world's leading wellness companies, serving millions of customers in markets around the globe.

Responsibilities

• Create compelling, high quality content across multiple formats, including press releases, blog articles, website content, executive communications, video scripts, newsletters, and marketing support materials.
• Build, manage, and expand a content library that supports Public Relations, Marketing, Sales, Executive Leadership, and Foundation initiatives.
• Ensure all communications reflect Melaleuca's brand voice, mission, values, and commitment to enhancing lives.
• Repurpose and optimize existing content to maximize engagement, reach, and long-term value.
• Collaborate with internal stakeholders to identify and develop stories that strengthen the Melaleuca brand.
• Support corporate public relations initiatives through the development of press releases, media materials, company announcements, guest articles, and thought leadership content.
• Monitor media coverage, online conversations, customer sentiment, and industry trends to identify opportunities and potential reputation risks.
• Aid in developing messaging and communication strategies that strengthen trust, reinforce credibility, and support corporate objectives.
• Communicate company milestones, innovations, community impact, philanthropic efforts, and other newsworthy initiatives.
• Support crisis communication and issue management efforts as needed.
• Implement SEO best practices across digital content to improve search visibility, discoverability, and organic traffic.
• Conduct keyword research, content audits, and competitive analysis to identify opportunities for growth.
• Monitor content performance and provide recommendations based on analytics and audience insights.
• Utilize tools such as Google Analytics, Ahrefs, Semrush, Surfer SEO, and related platforms to guide content strategy and improve results.
• Leverage emerging technologies and AI-powered tools to improve content development, research, workflow efficiency, and content performance.
• Explore innovative approaches that help scale content creation while maintaining quality and brand consistency.
• Support the Melaleuca Foundation through the development of philanthropic content, donor communications, and community impact stories.
• Assist in responding to donation requests and highlighting the Foundation's efforts to improve lives around the world.

Qualifications

• Bachelor's degree in Communications, Journalism, Public Relations, English, Marketing, or a related field.
• Minimum of 2 years of professional experience in public relations, content marketing, journalism, corporate communications, brand communications, or a related discipline.
• Minimum of 2 years of hands-on SEO experience, including content optimization and keyword strategy.
• Exceptional writing, editing, grammar, research, and storytelling skills.
• Experience developing content for multiple audiences and communication channels.
• Familiarity with Google Analytics, Ahrefs, Semrush, WordPress, or similar digital marketing and analytics platforms.
• Experience leveraging AI-powered tools and emerging technologies to support content development, research, workflow efficiency, and communication effectiveness.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Basic knowledge of WordPress, HTML, CSS, or JavaScript is helpful, but not required.

Why Melaleuca

Safe, uncrowded, affordable: Nestled in the heart of Eastern Idaho, Idaho Falls is a vibrant and growing community and a gateway to world-class outdoor recreation. This unique setting supports total wellness across social, physical, financial, and emotional dimensions. With the Snake River running through town, the Rocky Mountains nearby, and Yellowstone National Park less than two hours away, this is an ideal place for those who value an active lifestyle.

Excellent compensation: In addition to a competitive salary, Melaleuca offers a comprehensive benefits package for full-time employees that includes traditional offerings along with unique advantages such as a longevity bonus. On-site amenities include a fitness center, concierge services, and an employee restaurant.

The Next Step Is Yours

Join Melaleuca and help tell the stories that strengthen our reputation, increase brand visibility, and share the impact of our mission with audiences around the world. If you're passionate about communications, public relations, content strategy, and building trust through meaningful storytelling, we'd love to hear from you.