Corporate Communications Manager
Daktronics · Brookings, SD · 1 mo ago
Full-time
We need to output HTML fragment with sections: h3 headings for sections present. Must not repeat job title. No Job ID. Remove boilerplate (EEO, equal opportunity, etc). Also remove application instructions like "Apply now and start your journey..." and "Ready to make an impact? Apply now..." Also remove "Daktronics is an equal opportunity employer..." etc.
We need to preserve all substantive information. So we need sections: About the role? The posting includes Position Summary, Role Summary, Key Responsibilities (with subpoints), Qualifications (with subpoints), Where is this opportunity located? (Location), maybe Benefits? Not present. Pay? There's mention of competitive compensation and meaningful benefits in Position Summary but not specific. According to rules, we should not create Benefits section unless posting actually states them. It says "competitive compensation and meaningful benefits" but not specifics. That's vague; maybe we should not create Benefits section because it's not specific. Pay/Schedule also not specific. So we omit those.
We need sections: About the role? Could use "Position Summary" as heading? The instruction: use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can map sections: "Position Summary" maybe as "About the role". "Role Summary" maybe also part of About the role? Could combine. But we need to preserve all substantive information; we can keep both as separate paragraphs under a heading "About the role". Or we could have separate headings: "Position Summary" and "Role Summary" but those aren't in the list. The instruction says use h3 for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies we should use those standard headings; we can use "About the role" for summary, "Responsibilities" for key responsibilities, "Qualifications" for qualifications, maybe "Location" not in list but we could put under "About the role" as a paragraph. Or we could add a separate "Location" heading? Not in list but maybe okay? The instruction says use h3 for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but suggests using those. Safer to stick to those. So we will have:
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can map sections: "Position Summary" maybe as "About the role". "Role Summary" maybe also part of About the role? Could combine. But we need to preserve all substantive information; we can keep both as separate paragraphs under a heading "About the role". Or we could have separate headings: "Position Summary" and "Role Summary" but those aren't in the list. The instruction says use h3 for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies we should use those standard headings; we can use "About the role" for summary, "Responsibilities" for key responsibilities, "Qualifications" for qualifications, maybe "Location" not in list but we could put under "About the role" as a paragraph. Or we could add a separate "Location" heading? Not in list but maybe okay? The instruction says use h3 for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but suggests using those. Safer to stick to those. So we will have:
About the role
containing Position Summary, Role Summary, and location.
Responsibilities
containing the bullet list of responsibilities (maybe grouped under subheadings? But we can just list all responsibilities as - items. However the responsibilities have subcategories like Team Management, Proactive Media Relations, etc. We could keep them as list items with the subheading bold? But we must not invent formatting beyond HTML. Could embed inside
- . That's okay.
Qualifications
containing the qualifications list (including Team Management, Proactive Media Relations, etc.) plus Other requirements (Bachelors degree, travel, MVR, fluent English, age, visa). We'll list as - .
We must not include boilerplate like EEO, equal opportunity, etc. Also remove "Ready to make an impact? Apply now..." and "Daktronics is an equal opportunity employer..." etc.
Also remove duplicated line: "consistent standards and integrated with the broader marketing strategy." appears twice under What Success Looks Like; we need to preserve all substantive information but not duplicate lines? The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." So we should remove duplicated lines. The duplicated line appears under What Success Looks Like: "consistent standards and integrated with the broader marketing strategy." appears twice. We should keep only one instance.
Also "What Success Looks Like" section: we could include as a separate section? Not in standard headings but could be considered "What Success Looks Like" maybe as a section but not required. The instruction says include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text. This section has specific content: bullet points of success metrics. So we could include a heading like "What Success Looks Like". However the instruction's examples didn't list that, but it's not forbidden. It says use h3 for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't say we cannot use other headings, but we should prefer those. However "What Success Looks Like" is substantive; we could treat it as a section with its own heading. But maybe we could incorporate those points under Responsibilities or Qualifications? Better to keep as its own section: maybe "Success Metrics". But to follow instruction, we could use "What Success Looks Like" as heading; it's not in the list but it's a specific heading from the posting. The instruction didn't forbid using other headings; it just gave examples. So we can include.
We must not include filler like "commensurate with experience". Not present.
Now produce HTML fragment.
Let's extract content.
Position Summary:
"When you work at Daktronics, you’ll be part of something amazing. We design, engineer, manufacture and support bold, eye-catching digital LED display technology and audio systems. Our products bring excitement to professional, college and high school games. They attract customers for businesses around the world, and even provide direction for people as they travel, work and play. As part of the Daktronics team, you’ll have interesting, impactful work with flexible opportunities. You can learn and grow at a company that provides competitive compensation and meaningful benefits – and the people are second to none."
Role Summary:
"Daktronics is seeking a Corporate Communications manager to help build and own a proactive communications function that includes media relations, crisis readiness, internal alignment, customer advocacy, and agency management -- all with a consistent company narrative. Owns: Proactive Public Relations, media relations, crisis communication, internal communication, customer testimonials, and communications agency relationships. Coordinates with: Creative & Content, Digital & Social, Marketing Strategists, Investor Relations, Finance, Executive Leadership, Human Resources."
Location: "Position located in Brookings, SD."
Now Responsibilities: list each bullet.
From "What will the work look like for me? Key Responsibilities" then subheadings:
Team Management
- Lead the corporate communications function and coordinate with Creative & Content, Digital & Social, and Marketing Strategists.
- Build staffing and capability plans for communications, and agency management as the function matures.
- Partner with multiple members of the company on stakeholder-facing communications.
Proactive Media Relations
- Build a proactive media relations function that shapes the Daktronics story and the key messaging for its primary business segments.
- Develop and maintain relationships with relevant industry, business and media.
- Develop a calendar of moments during the year to keep Daktronics relevant with the appropriate media outlets.
- Partner with Investor Relations/Finance during quarterly earnings and other moments (e.g., Investor Day) that are public facing to drive messaging with relevant media.
- Partner with manager of the “paid” media function for Daktronics to extract editorial consideration.
Executive Visibility
- Work with Director of Marketing to develop an executive communications strategy that includes conference appearances and other opportunities for Daktronics’ leaders.
- Support CEO with media training/coaching.
- Identify media opportunities for key Daktronics executives and Subject Matter Experts.
Crisis Communications/Issues Management
- Partner with legal, Human Resources and other functions to maintain and update a formal crisis communication/issues management protocol and response readiness plan.
- Proactively monitor for emerging issues and reputational risk.
- Potentially serve as the company spokesperson during a crisis, internally and externally.
Internal Communications
- Work with HR and other functions on an internal communications strategy that keeps team members globally informed and engaged.
- Partner with HR on how best to communicate the company’s Employee Value Proposition to internal and external audiences.
- Help stage employee events (Town Halls, celebrations, etc.) – working with HR and the events teams.
Customer Testimonials & Advocacy
- Elevate customer testimonials into high-visibility proof points of the Daktronics’ story and the stories of its key business segments.
Sponsorship integration
- Work with Live Events to identify opportunities for storytelling in conjunction with overall sponsorship assets.
Agency Management
- Own relationships with communications agencies.
- Set clear scopes, budget, deliverables, and performance expectations for every agency engagement.
- Ensure agency output is consistent with brand voice and integrated with the broader marketing strategy.
- Partner with investor relations agency as needed, especially around earnings.
Team Growth & Culture
- Foster a culture of collaboration and open coordination between Corporate Communications, Creative & Content, Digital & Social, and Sales teams.
- Build professional growth paths and development opportunities for communications team members.
- Ensure seamless coordination and handoffs across central functions, embedded roles, and business segments.
Now Qualifications: list each bullet.
Under "Qualifications To be considered for the Corporate Communications Manager position, we require the following:"
Team Management
- Seven (7)+ years leading corporate communications, public relations, or media relations teams.
- Demonstrated ability to lead through influence across regional and functional teams.
- Experience partnering with Investor Relations and executive leadership.
Proactive Media Relations
- Proven track record building proactive media strategy and media relationships at a brand or enterprise level.
- Strong understanding of how to shape narrative ahead of news cycles, not just respond to them.
- Excellent written and verbal communication skills.
Crisis Communications
- Direct experience developing and executing crisis communication plans.
- Demonstrated composure and clarity communicating under pressure.
- Experience monitoring media and sentiment to identify risk before it escalates.
Internal Communications
- Experience aligning internal communications with brand voice across a distributed organization.
- Comfortable communicating with analysts, investors, and Board-level audiences.
- Strong cross-functional collaboration skills.
Customer Testimonials & Advocacy
- Experience building customer advocacy and testimonial programs.
- Ability to translate customer success into compelling, distributable brand proof points.
Agency Management
- Proven experience managing external public relations/communications agencies.
- Strong vendor management and budget oversight skills.
- Ability to hold agency partners accountable to brand standards and business outcomes.
Team Growth & Culture
- Experience building collaborative, high-performing team cultures across matrixed or distributed teams.
- Track record of mentoring and developing talent within a function.
- Strong coordination skills, ensuring seamless communication and handoffs across cross-functional teams.
Other requirements
- Bachelors degree in public relations, communications, marketing, journalism, business administration or a related field.
- Effectively exercise discretion and independent judgment.
- The selected individual must be able to travel by air and ground and comply with the Daktronics Driver Eligibility Policy to begin and maintain employment. This requirement will be verified through a motor vehicle record (MVR) check conducted in accordance with applicable federal, state, provincial, and local laws.
- Fluent in English, written and verbal.
- Applicants must be 18 years of age or older.
- Daktronics does not sponsor, renew, or extend immigration visas for this position.
Now What Success Looks Like:
- A proactive, media presence that shapes the Daktronics narrative.
- A tested, ready crisis communication protocol the organization trusts.
- Internal communication consistently aligned with brand voice.
- Customer testimonials serving as visible, distributed proof points of Daktronics' brand story.
- Agency partners held to clear, consistent standards and integrated with the broader marketing strategy.
- consistent standards and integrated with the broader marketing strategy. (duplicate, remove one)
We need to remove duplicate line. Keep one.
Now we need to output HTML.
We'll structure:
About the role
Position Summary ...
Role Summary ...
Position located in Brookings, SD.
Responsibilities
- Team Management ...
etc.
But we need to decide formatting: Could keep subheadings as plain text inside li, maybe using . That
Qualifications
containing the qualifications list (including Team Management, Proactive Media Relations, etc.) plus Other requirements (Bachelors degree, travel, MVR, fluent English, age, visa). We'll list as- .
We must not include boilerplate like EEO, equal opportunity, etc. Also remove "Ready to make an impact? Apply now..." and "Daktronics is an equal opportunity employer..." etc.
Also remove duplicated line: "consistent standards and integrated with the broader marketing strategy." appears twice under What Success Looks Like; we need to preserve all substantive information but not duplicate lines? The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." So we should remove duplicated lines. The duplicated line appears under What Success Looks Like: "consistent standards and integrated with the broader marketing strategy." appears twice. We should keep only one instance.
Also "What Success Looks Like" section: we could include as a separate section? Not in standard headings but could be considered "What Success Looks Like" maybe as a section but not required. The instruction says include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text. This section has specific content: bullet points of success metrics. So we could include a heading like "What Success Looks Like". However the instruction's examples didn't list that, but it's not forbidden. It says use h3 for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't say we cannot use other headings, but we should prefer those. However "What Success Looks Like" is substantive; we could treat it as a section with its own heading. But maybe we could incorporate those points under Responsibilities or Qualifications? Better to keep as its own section: maybe "Success Metrics". But to follow instruction, we could use "What Success Looks Like" as heading; it's not in the list but it's a specific heading from the posting. The instruction didn't forbid using other headings; it just gave examples. So we can include.
We must not include filler like "commensurate with experience". Not present.
Now produce HTML fragment.
Let's extract content.
Position Summary:
"When you work at Daktronics, you’ll be part of something amazing. We design, engineer, manufacture and support bold, eye-catching digital LED display technology and audio systems. Our products bring excitement to professional, college and high school games. They attract customers for businesses around the world, and even provide direction for people as they travel, work and play. As part of the Daktronics team, you’ll have interesting, impactful work with flexible opportunities. You can learn and grow at a company that provides competitive compensation and meaningful benefits – and the people are second to none."
Role Summary:
"Daktronics is seeking a Corporate Communications manager to help build and own a proactive communications function that includes media relations, crisis readiness, internal alignment, customer advocacy, and agency management -- all with a consistent company narrative. Owns: Proactive Public Relations, media relations, crisis communication, internal communication, customer testimonials, and communications agency relationships. Coordinates with: Creative & Content, Digital & Social, Marketing Strategists, Investor Relations, Finance, Executive Leadership, Human Resources."
Location: "Position located in Brookings, SD."
Now Responsibilities: list each bullet.
From "What will the work look like for me? Key Responsibilities" then subheadings:
Team Management
- Lead the corporate communications function and coordinate with Creative & Content, Digital & Social, and Marketing Strategists.
- Build staffing and capability plans for communications, and agency management as the function matures.
- Partner with multiple members of the company on stakeholder-facing communications.
Proactive Media Relations
- Build a proactive media relations function that shapes the Daktronics story and the key messaging for its primary business segments.
- Develop and maintain relationships with relevant industry, business and media.
- Develop a calendar of moments during the year to keep Daktronics relevant with the appropriate media outlets.
- Partner with Investor Relations/Finance during quarterly earnings and other moments (e.g., Investor Day) that are public facing to drive messaging with relevant media.
- Partner with manager of the “paid” media function for Daktronics to extract editorial consideration.
Executive Visibility
- Work with Director of Marketing to develop an executive communications strategy that includes conference appearances and other opportunities for Daktronics’ leaders.
- Support CEO with media training/coaching.
- Identify media opportunities for key Daktronics executives and Subject Matter Experts.
Crisis Communications/Issues Management
- Partner with legal, Human Resources and other functions to maintain and update a formal crisis communication/issues management protocol and response readiness plan.
- Proactively monitor for emerging issues and reputational risk.
- Potentially serve as the company spokesperson during a crisis, internally and externally.
Internal Communications
- Work with HR and other functions on an internal communications strategy that keeps team members globally informed and engaged.
- Partner with HR on how best to communicate the company’s Employee Value Proposition to internal and external audiences.
- Help stage employee events (Town Halls, celebrations, etc.) – working with HR and the events teams.
Customer Testimonials & Advocacy
- Elevate customer testimonials into high-visibility proof points of the Daktronics’ story and the stories of its key business segments.
Sponsorship integration
- Work with Live Events to identify opportunities for storytelling in conjunction with overall sponsorship assets.
Agency Management
- Own relationships with communications agencies.
- Set clear scopes, budget, deliverables, and performance expectations for every agency engagement.
- Ensure agency output is consistent with brand voice and integrated with the broader marketing strategy.
- Partner with investor relations agency as needed, especially around earnings.
Team Growth & Culture
- Foster a culture of collaboration and open coordination between Corporate Communications, Creative & Content, Digital & Social, and Sales teams.
- Build professional growth paths and development opportunities for communications team members.
- Ensure seamless coordination and handoffs across central functions, embedded roles, and business segments.
Now Qualifications: list each bullet.
Under "Qualifications To be considered for the Corporate Communications Manager position, we require the following:"
Team Management
- Seven (7)+ years leading corporate communications, public relations, or media relations teams.
- Demonstrated ability to lead through influence across regional and functional teams.
- Experience partnering with Investor Relations and executive leadership.
Proactive Media Relations
- Proven track record building proactive media strategy and media relationships at a brand or enterprise level.
- Strong understanding of how to shape narrative ahead of news cycles, not just respond to them.
- Excellent written and verbal communication skills.
Crisis Communications
- Direct experience developing and executing crisis communication plans.
- Demonstrated composure and clarity communicating under pressure.
- Experience monitoring media and sentiment to identify risk before it escalates.
Internal Communications
- Experience aligning internal communications with brand voice across a distributed organization.
- Comfortable communicating with analysts, investors, and Board-level audiences.
- Strong cross-functional collaboration skills.
Customer Testimonials & Advocacy
- Experience building customer advocacy and testimonial programs.
- Ability to translate customer success into compelling, distributable brand proof points.
Agency Management
- Proven experience managing external public relations/communications agencies.
- Strong vendor management and budget oversight skills.
- Ability to hold agency partners accountable to brand standards and business outcomes.
Team Growth & Culture
- Experience building collaborative, high-performing team cultures across matrixed or distributed teams.
- Track record of mentoring and developing talent within a function.
- Strong coordination skills, ensuring seamless communication and handoffs across cross-functional teams.
Other requirements
- Bachelors degree in public relations, communications, marketing, journalism, business administration or a related field.
- Effectively exercise discretion and independent judgment.
- The selected individual must be able to travel by air and ground and comply with the Daktronics Driver Eligibility Policy to begin and maintain employment. This requirement will be verified through a motor vehicle record (MVR) check conducted in accordance with applicable federal, state, provincial, and local laws.
- Fluent in English, written and verbal.
- Applicants must be 18 years of age or older.
- Daktronics does not sponsor, renew, or extend immigration visas for this position.
Now What Success Looks Like:
- A proactive, media presence that shapes the Daktronics narrative.
- A tested, ready crisis communication protocol the organization trusts.
- Internal communication consistently aligned with brand voice.
- Customer testimonials serving as visible, distributed proof points of Daktronics' brand story.
- Agency partners held to clear, consistent standards and integrated with the broader marketing strategy.
- consistent standards and integrated with the broader marketing strategy. (duplicate, remove one)
We need to remove duplicate line. Keep one.
Now we need to output HTML.
We'll structure:
About the role
Position Summary ...
Role Summary ...
Position located in Brookings, SD.
Responsibilities
- Team Management ... etc. But we need to decide formatting: Could keep subheadings as plain text inside li, maybe using . That