Copywriting Manager

Responsibilities

• Lead the strategy and execution of brand and performance copywriting across campaigns, channels, business segments, and customer touchpoints.
• Develop compelling narratives that balance emotional storytelling with technical accuracy and conversion-driven clarity.
• Ensure copy consistently reinforces Lutron’s position and identity ethos.
• Ensure message is effectively deployed across platforms, with a strong understanding of how copy must adapt to different channels, formats and user behaviors.
• Own copy development across integrated campaigns, digital and physical experiences, product marketing, and paid media.
• Partner with marketing to optimize copy for engagement, conversion, and ROI through testing and iteration.
• Translate complex technical concepts into clear, persuasive, and benefit-driven messaging tailored to audience needs.
• Optimize and refine messaging to improve conversion rates and customer engagement using data and insights.
• Identify opportunities to scale high-performing messaging across channels and business segments.

Qualifications

• Bachelor’s degree with minimum cumulative 3.00 GPA required.
• Minimum 15 years experience in copywriting across brand and performance marketing, including 5+ years leading writers, managing editorial workflows, and driving cross-functional collaboration required.
• Experience with digital marketing channels including paid media, web, email, and CRM required.
• Familiarity with using performance data, audience insights, SEO principles, and digital best practices to improve copy effectiveness required.
• Proven ability to deliver results-driven copy while translating complex technical concepts into compelling, customer-focused messaging.
• Fluency with design and project management software.

Benefits

Lutron Electronics’ position as the worldwide leader in innovative lighting control and shading solutions has enabled consistent, annual growth. Our company has cultivated a reputation of unsurpassed quality, a broad range of technologies and product offerings, and a strong commitment to servicing our worldwide customers. This has allowed the company to invest in developing new technologies and services, expand our technical capabilities and global presence, and to find and retain the best talent.

Pay

Competitive compensation and benefits are offered.

Schedule

Full-time position.