Copywriter - Mark & Graham

About the role

The Mark & Graham Copywriter will develop compelling, on-brand copy across all channels, including seasonal campaigns, e-commerce, digital advertising, email, social media, catalog, and other customer-facing touchpoints.

This is a full-time position reporting to the Content Manager, with a hybrid work schedule: Monday through Thursday in our San Francisco office, and Friday working from home.

Responsibilities

• Develop compelling, brand-aligned copy across digital channels, including e-commerce product pages, landing pages, email campaigns, digital advertising, and social media content.
• Write subject lines, preheaders, and email copy that support a steady daily email cadence, seasonal marketing priorities, and key business initiatives.
• Use email performance data, customer insights, and creative testing learnings to inform stronger concepts, sharper messaging, and more effective copy.
• Leverage AI-powered writing tools to support content development while ensuring accuracy, originality, and adherence to brand voice and editorial standards.
• Maintain consistent messaging across customer touchpoints by proofreading and editing copy for clarity, accuracy, quality, and brand consistency.
• Collaborate with cross-functional partners to bring seasonal campaigns, product stories, and brand moments to life.
• Participate in seasonal planning meetings with Merchandising and Product Development teams to gain product knowledge, understand business strategy, and translate key selling features into customer-focused messaging.
• Partner with Site Merchandising to optimize on-site content, support product discovery, and ensure key product stories are communicated clearly throughout the customer journey.
• Manage product information workflows, ensuring milestones are met and product content is accurate, complete, and delivered on schedule.
• Audit, refresh, and optimize existing digital content across channels to maintain brand consistency and improve content performance.
• Manage product copy and content updates within our content management system, ensuring cross-functional requests and product information changes are completed accurately, efficiently, and in alignment with brand standards.
• Prioritize and manage multiple projects simultaneously, adapting quickly to shifting business priorities, tight production timelines, and rapid-turnaround requests.
• Consistently deliver polished, high-quality work in a fast-paced, deadline-driven environment.

Requirements

• 3–5 years of experience in copywriting, advertising, or editorial, preferably in a retail, lifestyle, or e-commerce environment.
• Strong writing and editing skills, with the ability to distill product information, campaign strategy, and brand storytelling into concise, compelling, and customer-focused copy.
• Experience writing across channels, including e-commerce, email, digital marketing, social media, and print, with an understanding of how voice and messaging shift by format.
• Highly detail-oriented, with strong proofreading skills and the ability to edit your own work with accuracy and objectivity.
• Organized and proactive, with the ability to manage multiple projects, shifting priorities, and tight deadlines without sacrificing quality.
• Collaborative and receptive to feedback, with experience partnering effectively with creative teams and cross-functional stakeholders.
• Strong verbal and written communication skills, plus solid organization and project management skills.
• Keeps a pulse on retail trends, with an interest in fashion, travel, gifting, and home decor a plus.
• Proficiency with Microsoft Office Suite; experience with Airtable, Figma, content management systems, and AI-powered writing tools a plus.
• Bachelor’s degree in English, communications, marketing, journalism, or a related field.

Qualifications

• Ability to work on-site at our San Francisco office Monday through Thursday, with Fridays working from home.

Skills

• Excellent writing and editing skills.
• Experience with AI-powered writing tools.
• Strong organizational and project management skills.
• Detail-oriented with strong proofreading skills.
• Collaborative and receptive to feedback.
• Experience with Microsoft Office Suite and related tools.

Benefits

• A generous discount on all WSI brands.
• A 401(k) plan and other investment opportunities.
• Paid vacations, holidays, and time off to volunteer.
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits.
• Tax-free commuter benefits.
• A wellness program that supports your physical, financial and emotional health.
• In-person and online learning opportunities through WSI University.
• Cross-brand and cross-function career opportunities.
• Resources for self-development, including an advisor (mentor) program and career development workshops.

Pay

The expected starting pay range for this position is $75,000-$80,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law.

Schedule

This is a full-time position with a hybrid work schedule: Monday through Thursday in our San Francisco office, and Friday working from home.